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Carole Baskin is killing it in marketing: How the non-profit in ‘Tiger King’ dominates digital strategy
Association Success
APRIL 24, 2020
Under the leadership of Carole Baskin, it has grown from a humble 4,208 visitors in 1998 to more than 30,000 visitors last year. 40,000 print newsletter subscribers ( source ). Well, how about this: The San Diego Zoo is literally the No. In fact, I found myself wondering, “Is Carole Baskin actually a marketing genius?”.
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