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Association Brain Food Weekly: 10.22.21

Reid All About it

Edelman surveyed nearly 3,600 management-level professionals who consume thought-leadership content so they could help marketers understand how to break through the noise , when to use thought leadership and what B2B audiences want to see from companies. Content marketing. New association podcast. CMP credit. More info/register.

San Diego 195
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Association Brain Food Weekly: 5.29.20

Reid All About it

The American Association of Justice cross-referenced new membership trends and product purchases from their vast library to create highly-targeted product bundles. Presenter: Mandy Brown, Lecturer, San Diego State University L. See how agile analytics can help guide your 2020 decisions. More info/register. 1 CAE credit.

San Diego 259
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Carole Baskin is killing it in marketing: How the non-profit in ‘Tiger King’ dominates digital strategy

Association Success

Under the leadership of Carole Baskin, it has grown from a humble 4,208 visitors in 1998 to more than 30,000 visitors last year. Well, how about this: The San Diego Zoo is literally the No. In fact, I found myself wondering, “Is Carole Baskin actually a marketing genius?”. Let’s start with a bit of background.

Strategy 100