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Thursday Buzz: Where Associations Saw Their Membership Grow in 2013

Associations Now

Early results from a new study show that recruitment, not renewals, drove member growth for many associations. “Interestingly, the growth again this year did not come from increased renewal rates, but from higher levels of new member recruitment,” Rossell writes. Who’s leading the way on social media in your C-suite?

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Falling Into Instagram: The National Retail Federation’s Gap Takeover

Associations Now

The goals: Little says the Instagram account is meant to play up the strategic elements of retail, as well as to push career-recruitment efforts toward the industry. Compare this approach to that of Discover Los Angeles , which collaborated with Instagram users in a completely different way.).

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Membership Marketing Blog: Will You be Attending #ASAE10 this.

Membership Marketing

This year I will be attending the ASAE & the Center for Association Leadership Annual Meeting & Exposition in Los Angeles, CA. Have a safe trip to Los Angeles. Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). Social Media. (5). teamwork.