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Association Brain Food Weekly: 5.14.21

Reid All About it

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event Marketing Roadmap.

St. Louis 341
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R-E-S-P-E-C-T: Millenials Crave & Deserve It. Where. - SCD Group

SCD Group

These came labeled as follows: Millennials At the Beach (left); At the Museum (center); On a date (right). Now, these photos and emails are funny to Boomers and older people who just can’t understand how Millennials can possibly really communicate on smart phones. Louis Business Journal , Washington Post. at 4:33 PM.

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Are Your Attendees Also Your Number-One Fans?

Associations Now

What do the New England Patriots , St. Louis Cardinals , and Chicago Blackhawks have in common? This is even more important when it comes to millennials and younger attendees, who care more about the “wow factor” and having access to things they can’t get anywhere else. Treat your audience like a community, not a database.

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The Hourglass Blog: Daring to Lead 2011

The Hourglass Blog

Its a survey of more than 3,000 executive directors of non-profit organizations and, although it seems weighted towards charitable and social service organizations, there are a few interesting parallels and tidbits for associations. Developing Millennial Leaders. Millennials. 2 comments: Jeffrey Cufaude. Eric Lanke. Governance.