Association Adviser

JULY 7, 2016

Despite popular sentiment that millennials are disinterested in joining traditional professional associations, young people are uniquely positioned to benefit from association membership in important ways. Don’t make the mistake of lumping all millennials together or thinking they’re not joiners. .

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Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. For successful organizations, a good portion of marketing budgets are being spent on recruiting, retaining and engaging with these younger professionals.

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Associations Now

DECEMBER 5, 2016

Marketing is critical, and technology is key, according to the new American Marketers Survey conducted by the New York American Marketing Association and BrandSpark. The marketing function is essential and investing in new technologies is required for marketing teams to stay competitive.

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Jamie Notter

JUNE 1, 2015

Since publishing When Millennials Take Over , we've been consistently approached by people wanting us to answer a central question: how do we attract Millennials? How do we retain our Millennial employees? So if you want to attract Millennials, you need more than good messaging. Learn more here.

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Association Adviser

SEPTEMBER 22, 2016

Attracting millennials to your association requires thinking about the different life stages they are living through – and marketing to them appropriately. A lot of articles out there dispense quick advice about how to attract millennials to your association’s membership: reach them on social media!

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Associations Now

JUNE 19, 2014

Group Work The 2014 Millennial Impact Report revealed young professionals’ preference for doing volunteer work collaboratively. Past research on millennials for the Case Foundation had focused on how they support nonprofit causes. This year’s survey dives into how millennials connect, give, and get engaged with companies.

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Associations Now

MARCH 10, 2017

PNP Staffing Group’s “2017 Association Salaries, Staffing & Trends Report” reveals some common threads among associations, including organizational priorities and the effects of more millennials in the workplace. Also worth noting is that 73% of associations surveyed did not make any changes to staff benefits.).

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Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Marketing in the AI Era: Tools and Techniques for Strategic Advantage Discover a range of easy-to-use AI tools tailored for marketing, membership, and communication roles.

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Associations Now

JULY 26, 2019

That’s a key finding of a study from the CMO Council, which says that omnichannel marketing, with a mixture of digital and physical approaches, offers the most potential for meeting your preferred audience. Millennials did the same. What is interesting is how wrong our assumptions about millennials and gen Z were.

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Membership Marketing

AUGUST 14, 2020

Each year the goal of the Membership Marketing Benchmarking Report is to help associations better understand what is working in membership recruitment, engagement, and retention. The emerging marketing channel is paid digital advertising. Our data shows that a culture of innovation is the critical driver for creating member value.

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Higher Logic

JANUARY 31, 2019

Tech is still booming with a competitive edge, people are living longer, and younger emerging generations like Millennials and Gen Z’ers will continue to shake up the workplace (and your member base). The Wall Street Journal reports : “The flip side of being digital natives is that Gen Z is even more adept with technology than millennials.”.

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Associations Now

MARCH 8, 2017

As millennials make up a more and more of the workforce, this digitally obsessed demographic is shifting business travel trends. And millennials often prefer Airbnb-like accommodations, which tend to have more of a local feel. Millennials are feeling the effects of business travel on their home lives.

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SCD Group

SEPTEMBER 9, 2013

Order Matters: Don’t Let it Get In Your Way By Liana E via Survey Monkey Blog Well, the order of a list can be just as important as the actual content. Although there is controversy about how to define the demographics of the Millennial generation, they are a huge group, somewhere between 80 and 90 million. Educate employees.

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Spark Consulting

FEBRUARY 22, 2019

Now you have a problem, one many associations are familiar with from struggles trying to attract younger (aka Millennial) members. You can conduct a survey, but nonmembers have very little incentive to invest time in taking it. That could look like a more well-informed survey. How do you learn what they want?

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Reid All About it

JANUARY 19, 2024

The weekly list of free educational events and resources for the association community… Association AI survey. Please participate in the ASAE 2024 Survey of Artificial Intelligence Awareness and Adoption. The survey report will benchmark key factors in AI adoption, including budgeting, training and hiring. Event trends.

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Achieve

OCTOBER 25, 2016

New research from Achieve investigates millennials’ ongoing cause engagement behaviors during a presidential election year. Today Achieve, in partnership with the Case Foundation, released the second wave of research from the 2016 Millennial Impact Report. The second wave of data surveyed millennials from June through August 2016.

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WBT Systems

DECEMBER 12, 2017

According to the 2014 Employee Job Satisfaction and Engagement survey of the Society for Human Resource Management, 40 percent of employees rated job-specific training as “very important” to their satisfaction, and 36 percent rated professional development the same way. The numbers are even more drastic with young professionals.

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Achieve

NOVEMBER 15, 2016

Millennial Impact Project. in 2009 to understand how and why millennials do what they do with causes, there was one question advisors, practitioners and it seemed like everyone wanted to know –. what issues do millennials care about? However, answering this question is always tricky as survey data is inconsistent.

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Associations Now

MAY 4, 2017

Now, Nokia makes bathroom scales , and according to Nicholas Mattar, the director of marketing at the Detroit Regional Chamber, who presented this week at ASAE’s 2017 Marketing, Membership & Communications Conference , 13-year-olds are using the social app Snapchat on their personal smartphones.

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Reid All About it

AUGUST 21, 2020

Association Success is running a survey to benchmark diversity in the association industry. This ten-minute survey will help all of us get a better, bigger picture of just how equitable the association industry is for everyone in it. 5 Tips to Engage Gen Z and Millennial eLearners in 2020 and Beyond. Data Is for Marketers.

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Associations Now

AUGUST 4, 2016

A recent study finds that more than 90 percent of educational institutions are offering credentials and digital badges, in part, to serve their millennial students, who favor badging and certificates to traditional degrees. What about millennials? As an aside: Did you know that millennials are now the largest population in the U.S.?

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Reid All About it

MAY 21, 2021

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Presenter: Michelle Brien, VP of marketing and product strategy, WBT Systems. Tue 5/25 at 11 a.m. –

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.orgCommunity

JUNE 18, 2019

Generation Z and young Millennials are different. However, they will join and participate if they believe the ROI you offer is worth the short-term sacrifice to their budget—and you design and market programs that meet the education expectations of Millennials and Gen Z. The 4 Education Expectations of Millennials and Gen Z.

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CMA Solutions

NOVEMBER 17, 2022

When it comes to marketing, plenty of things have changed in a short amount of time. In 2023, we will see more inclusion in all forms of marketing, especially advertising. Brand Marketing Strategy 2023: Create More Memorable Experiences World-class customer experience is everything. Now, it’s marketing in general.

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WBT Systems

OCTOBER 25, 2017

Half the American workforce will be freelancers within a decade, according to the Freelancing in America survey released earlier this month. The growth of the freelance workforce is three times faster than the traditional workforce,” said Stephane Kasriel, CEO of Upwork, the survey’s sponsor along with the Freelancers Union.

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SCD Group

NOVEMBER 20, 2014

Millennials Will Become The Majority In The Workforce In 2015. As a new survey shows, this generation is already chafing at today''s traditional company structures. More than half of the hiring managers agreed that it was difficult to find and retain millennial labor. We millennials have drive. Is Your Company Ready?

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EventMobi: Association Events

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Choosing when your renewal efforts begin and end, how to frame your messaging, and what marketing channel you’ll use can make all the difference in your retention rates. The solution?

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SCD Group

SEPTEMBER 16, 2014

5 Surprising Reasons Millennials Join and Stay with Your Association By Sarah Hill via Member Clicks How do you get more Millennials in your association? Outside Opinion: Millennials Frustrate HR Execs By Sean Bisceglia via Chicago Tribune This just in: New study on millennials. Text and you''ll miss it.

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Reid All About it

DECEMBER 2, 2016

Out of the Mouth of Millennials. Millennials are the largest generation in U.S. What do Millennials think about being put under the microscope? Rather than talking about them, let’s talk with them in this panel discussion consisting entirely of Millennials. Host: Marketing General, Inc. Host: Grit Marketing.

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Reid All About it

DECEMBER 8, 2023

An app can help you solve what survey participants said was the biggest challenge for associations: communicating the value of membership. Katie Notopoulos at Business Insider shares findings from a survey of 16- to 26-year-olds: one out of three believe the best way to build wealth is to work for themselves instead of a traditional employer.

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Reid All About it

JULY 21, 2023

McKinley Advisors surveyed association executives to understand the characteristics and behaviors that drive next-level board performance and strategic agility. Unlike on Threads, which, Kate Lindsay at Embedded says, is “ a mecca of Millennial brain rot.” Some of them don’t even exist now. See how you measure up! Governance.

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Aaron Wolowiec

MARCH 11, 2014

This figure is the lowest since the bureau started the survey in 2002. Data were collected through a supplement to the September 2013 Current Population Survey, sponsored by the Corporation for National and Community Service. Other key findings of the BLS survey: Married people volunteered at a higher rate.

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Reid All About it

OCTOBER 28, 2016

Parker shares ten tips to help over-worked content marketers train their brain for greatness – they’re applicable to regular people too. Back to business: If you haven’t yet participated in the Tagoras 2016 Social Learning survey , please do. Tue 11/1 at 8 a.m.* – Solutions to Engaging Millennials in Associations (Washington DC).

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Reid All About it

OCTOBER 27, 2023

iMIS invites you to participate in their 9th Annual Membership Benchmark Survey. Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? Ask Me Anything: Marketing Automation Learn about marketing automation. Strategic partnerships. More info/register.

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Association Freak

MARCH 26, 2021

We often reduce the mission to believing that “what’s in it for me” is the only key to nonprofit marketing success in membership messaging. Guided by research, many organizations have sought to imitate for-profit marketers. Millennials are skeptical, with a very high bar for trusting a brand. Market your mission, then act on it.

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Associations Now

JULY 20, 2015

In a bit of news that could prove promising for membership-based associations, a new LoyaltyOne survey finds that rewards programs are more appealing to millennials than to older audiences. As Loyalty360 ‘s Jim Tierney puts it, millennials are “the most sought-after age group among loyalty marketers.”

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Association Freak

MARCH 2, 2024

The MGI 2023 Membership Marketing Survey found that 49% of associations report growth, contrasting to 26% in 2021. Moreover, associations with a higher proportion of millennial members are seeing growth, whereas those with predominantly boomer members are declining. The median increases are 6% annually and 12% over five years.

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