Association Freak

MARCH 2, 2024

There’s a pressing need to diversify revenue and membership to ensure sustainability. PLEASE SEE THE FULL PRESENTATION VERSION HERE There's a pressing need to diversify revenue and membership to ensure stability. The MGI 2023 Membership Marketing Survey found that 49% of associations report growth, contrasting to 26% in 2021.

FAQ 72

FAQ Revenue Innovation Member Experience 72

Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. Now, add engagement and revenue to the mix, while attempting to keep an annual tradeshow afloat in a hybrid world of in-person and virtual events.

Marketing 52

Marketing millennials Email Marketing Social Media 52

EventMobi: Association Events

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Boost your non-dues revenue. of revenue for trade associations, and 30% of revenue for professional associations. The solution? Year round.

Member Engagement 130

Member Engagement Strategy Software Social Media 130

Reid All About it

JULY 21, 2023

McKinley Advisors surveyed association executives to understand the characteristics and behaviors that drive next-level board performance and strategic agility. Unlike on Threads, which, Kate Lindsay at Embedded says, is “ a mecca of Millennial brain rot.” Some of them don’t even exist now. See how you measure up! Governance.

Atlanta 195

Atlanta millennials Price Technology 195

Association Adviser

SEPTEMBER 22, 2016

Attracting millennials to your association requires thinking about the different life stages they are living through – and marketing to them appropriately. A lot of articles out there dispense quick advice about how to attract millennials to your association’s membership: reach them on social media!

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millennials Leadership Marketing Industry 60

Reid All About it

MAY 21, 2021

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Presenter: Michelle Brien, VP of marketing and product strategy, WBT Systems. Tue 5/25 at 11 a.m. –

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San Jose Email Marketing Tools millennials 369

Membership Marketing

AUGUST 14, 2020

Each year the goal of the Membership Marketing Benchmarking Report is to help associations better understand what is working in membership recruitment, engagement, and retention. The emerging marketing channel is paid digital advertising. Our data shows that a culture of innovation is the critical driver for creating member value.

Report 95

Report Marketing Recruiting Recruitment 95

Reid All About it

MAY 15, 2020

The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. For every respondent that takes at least 50% of the survey, Naylor will donate $10 to the World Central Kitchen’s #ChefsForAmerica COVID-19 program. Marketing virtual/online education.

Puerto Rico 370

Puerto Rico Montana Revenue Strategy 370

Reid All About it

DECEMBER 8, 2023

An app can help you solve what survey participants said was the biggest challenge for associations: communicating the value of membership. Katie Notopoulos at Business Insider shares findings from a survey of 16- to 26-year-olds: one out of three believe the best way to build wealth is to work for themselves instead of a traditional employer.

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

AUGUST 21, 2020

Association Success is running a survey to benchmark diversity in the association industry. This ten-minute survey will help all of us get a better, bigger picture of just how equitable the association industry is for everyone in it. 5 Tips to Engage Gen Z and Millennial eLearners in 2020 and Beyond. Career pathways. Host: Hubb.

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millennials Montana Class Education 307

EventMobi: Association Events

SEPTEMBER 13, 2023

This organic connection is worth its weight in gold and can save you on big marketing costs. 90% of millennial donors are motivated to give based on the mission rather than the organization. Polls and surveys are a great way to check in with your members and gather feedback about the member experience. Feedback-oriented.

Member Experience 130

Member Experience Tips How To Software 130

.orgCommunity

JUNE 18, 2019

Generation Z and young Millennials are different. However, they will join and participate if they believe the ROI you offer is worth the short-term sacrifice to their budget—and you design and market programs that meet the education expectations of Millennials and Gen Z. The 4 Education Expectations of Millennials and Gen Z.

millennials 40

millennials Education How To Social Media 40

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event Marketing Roadmap.

St. Louis 341

St. Louis Technology Strategy Conference 341

Reid All About it

JULY 16, 2021

Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

AUGUST 27, 2021

Virtual conferences survey. If virtual or in-person conferences are part of your organization’s strategy—whether you’re a non- or for-profit, large or small organization—please participate in the Tagoras 2021 Virtual Conferences survey. Non-dues revenue. So, in Psyche , Cort Rudolph says, “Quit the millennial bashing!”.

Tampa 200

Tampa Revenue Education Content 200

Reid All About it

JANUARY 26, 2018

Attracting millennial/young professional supporters. Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. The Millennial Generation: A Demographic Bridge to America’s Diverse Future (Washington DC). Make Your Marketing Technology Resolutions for 2018.

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DC Washington millennials Chicago 225

MemberClicks

APRIL 28, 2022

And while it’s a challenge to engage any of your member base, engaging young members can feel particularly daunting—particularly younger Millennials and Gen Z. So, how do association marketers speak to young members and get them to lean in? Send a survey to ask them directly. Do some research and consider reaching out.

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Tips millennials Newsletter Recruiting 98

Association Freak

MAY 21, 2022

The Shifting Association Market. Some knew the market was shifting around them. This gave us an understanding of which market forces they were up against and, much more importantly, what they could do about it. Some knew the market was shifting around them. Market Pressures On Association Succeses.

Revenue 72

Revenue Discount Products Marketing 72

Nimble AMS

DECEMBER 5, 2022

If you’re looking to build bridges with younger professionals , Gen Z and Millennial members are especially interested in mentoring opportunities. Gallup reported that 72% of the surveyed Millenials stated their engagement elevated when their supervisor took on a mentoring role.

Member Engagement 133

Member Engagement Social Media Review Recruiting 133

Aaron Wolowiec

JANUARY 12, 2016

In fact, Abila predicts certification revenue will surpass membership revenue in 2016. This is particularly true for your millennial members who will make up 75 percent of the workforce by 2020.”. Transfer.). The demand for knowledge will continue to grow this year, specifically the focus on certification programs.

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Certificate Revenue System millennials 100

Reid All About it

OCTOBER 21, 2016

Tagoras , a consulting and education firm specializing in the market for lifelong learning, invites you to participate in a survey that will help our community better understand how membership organizations use or don’t use social technologies to deliver learning. Here’s another link to the survey. Host: Marketing General Inc.

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AvidXchange: Association Management

AUGUST 17, 2023

The AvidXchange Podcast Network just posted a new episode of its “Middle Market Report” program. Maegan Woytek, Senior Account Executive, Vantaca Technology Improves Working Conditions In our survey with CAI, we found that 68% of respondents agree or strongly agree that technology helps mitigate burnout on short-staffed teams.

Association Management 130

Association Management Survey San Francisco Technology 130

Associations Now

JANUARY 7, 2020

In a GrowthZone survey , association professionals ranked member engagement as the top challenge of 2019, higher than recruitment and retention or challenges with communicating member value, attracting young members, or funding. Too often, O’Reilly says, sponsored content is viewed purely as a nondues revenue opportunity.

Member Engagement 78

Member Engagement Social Media Revenue millennials 78

Association Adviser

NOVEMBER 29, 2018

Not at all – recent surveys demonstrate that younger generations prefer print and read more than older generations.”. Forbes.com: Millennials: A Generation of Page-Turners, Jan. One in four associations communicates with members multiple times per month via print, according to the survey. “Wait…print isn’t dead?

Georgia 61

Georgia Atlanta Newsletter Communications 61

Associations Now

NOVEMBER 3, 2014

Millennials are using new restaurant technology at a higher rate, but the gap among frequent users is smaller than you’d think, according to new research from the National Restaurant Association. That technology gap you’ve heard about between millennials and baby boomers? This is a big reason we’re spotlighting this.

Technology 40

Technology millennials Survey Innovation 40

Socious

SEPTEMBER 23, 2016

HubSpot, a for-profit marketing and sales automation software company, hosts Inbound every year and goes to great lengths to help marketing and sales professionals develop career skills and expert contacts. That data can come from member surveys, specific research projects, or your partners. Tactic #5) Bridge the Education Gap.

millennials 100

millennials Course Tools Industry 100

Reid All About it

NOVEMBER 10, 2017

The survey will take less than five minutes to complete. Although I highly enjoyed the future of learning and AI conversations, I loved loved loved Lisa Campo’s video: 5 Ways to Repel Millennials from Your Association. Distributed Commerce: The Future of Event Marketing? Digital Marketing Office Hours. 1 CAE credit.

DC 150

DC Washington Tools Education 150

Associations Now

JUNE 25, 2014

Despite the more than $5 billion dollars spent on marketing campaigns in social media spaces in 2013, new research from Gallup found that consumers’ purchasing decisions are more influenced by friends and TV commercials. Instead of selling, Gallup says, brands should use social to build community. Gallup suggested that U.S.

Social Media 40

Social Media millennials Review Report 40

Associations Now

MAY 7, 2015

In a survey from YouGov , 42 percent of respondents ages 18 to 29 said they love their coffee, and another 42 percent in this age bracket said they appreciate their tea. Millennials are changing the status quo, making them equal. “We still believe that the market is going to hit $15 billion in the next two to three years.”

Oakland 40

Oakland Industry America millennials 40

Reid All About it

SEPTEMBER 13, 2019

What percentage of your education revenue comes from selling professional development to nonmembers? WBT Systems explains how to increase your sales to nonmembers , an underappreciated market segment with huge potential. It’s not just Millennials. 8 Ways to Get Gen Z and Millennials to Give. More info/register.

DC 34

DC Washington Revenue Review 34

Association Adviser

JUNE 27, 2018

million budget to generating $40 million in revenue as well as managing project teams of more than 50 people. There’s an effort to say, “Well, Millennials want to be involved in this type of program,” but there’s no real data behind Millennial preferences in associations that differs from other age segments. MS: Everywhere!

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Certificate Class millennials Resources 61

Reid All About it

OCTOBER 27, 2023

iMIS invites you to participate in their 9th Annual Membership Benchmark Survey. Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? She also shares the story of another association that partnered with an outside expert to fill in a service (and revenue) gap.

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LMS North Carolina Recruiting Recruitment 256

Reid All About it

NOVEMBER 18, 2022

Millennials are changing what it takes to succeed in sales , says Lindsay Ellis at the Wall Street Journal (no paywall). Stacey Telford, Community Manager at The Marketing Society. Host: American Marketing Association. Speakers: Valentina Benaglio, Product Marketing Manager, Bloomreach. Association and B2B sales.

DC 43

DC Education Technology Washington 43

Reid All About it

DECEMBER 2, 2016

Out of the Mouth of Millennials. Millennials are the largest generation in U.S. What do Millennials think about being put under the microscope? Rather than talking about them, let’s talk with them in this panel discussion consisting entirely of Millennials. Host: Marketing General, Inc. Host: Grit Marketing.

San Jose 188

San Jose millennials Revenue Content 188

Reid All About it

MARCH 16, 2018

The authors of this Harvard Business Review article about the gig economy surveyed 65 freelancers (including consultants) about their lives. Digital Marketing Strategies for the Event Planner, Part 1. Presenter: Karen Baker, 23-year veteran of strategic, brand and experiential marketing. It’s so spot on. Tue 3/20 at 2 p.m.

eBook 46

eBook Social Media DC Content 46

Reid All About it

DECEMBER 2, 2016

Out of the Mouth of Millennials. Millennials are the largest generation in U.S. What do Millennials think about being put under the microscope? Rather than talking about them, let’s talk with them in this panel discussion consisting entirely of Millennials. Host: Marketing General, Inc. Host: Grit Marketing.

San Jose 150

San Jose millennials Revenue Content 150

Association Adviser

MARCH 19, 2013

As we go live with this issue, the stock market is near its all-time high, housing prices are rebounding in most parts of the country and the jobless rate has significantly improved since we launched Association Adviser in March 2010. Hank Berkowitz, Editor-in-Chief. Carol Khoury, NYSSA. Charles Popper, Naylor. Dan Stevens, WorkerBee TV.

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New York City New York California Video 60