Reid All About it

AUGUST 21, 2020

Association Success is running a survey to benchmark diversity in the association industry. This ten-minute survey will help all of us get a better, bigger picture of just how equitable the association industry is for everyone in it. 5 Tips to Engage Gen Z and Millennial eLearners in 2020 and Beyond. Career pathways. Host: ASAE.

millennials 307

millennials Montana Class Education 307

Reid All About it

JANUARY 19, 2024

The weekly list of free educational events and resources for the association community… Association AI survey. Please participate in the ASAE 2024 Survey of Artificial Intelligence Awareness and Adoption. The survey report will benchmark key factors in AI adoption, including budgeting, training and hiring. Membership, again.

Revenue 256

Revenue Strategy Member Engagement United States 256

MemberClicks

APRIL 28, 2022

Recruiting new members and keeping them engaged is a crucial activity for all associations. And while it’s a challenge to engage any of your member base, engaging young members can feel particularly daunting—particularly younger Millennials and Gen Z. So, how do association marketers speak to young members and get them to lean in?

Tips 98

Tips millennials Newsletter Recruiting 98

EventMobi: Association Events

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Choosing when your renewal efforts begin and end, how to frame your messaging, and what marketing channel you’ll use can make all the difference in your retention rates. The solution?

Member Engagement 130

Member Engagement Strategy Software Social Media 130

Membership Marketing

JULY 13, 2018

The tenth anniversary edition of MGI’s Membership Marketing Benchmarking Report is now available to download. The theme of this year’s edition highlights the evolution in how associations go to market as they seek to recruit and retain members and how remarkably associations have adapted to changes to remain strong and vibrant.

Report 60

Report Marketing Recruiting Recruitment 60

.orgCommunity

JUNE 18, 2019

Generation Z and young Millennials are different. However, they will join and participate if they believe the ROI you offer is worth the short-term sacrifice to their budget—and you design and market programs that meet the education expectations of Millennials and Gen Z. The 4 Education Expectations of Millennials and Gen Z.

millennials 40

millennials Education How To Social Media 40

Reid All About it

DECEMBER 8, 2023

An app can help you solve what survey participants said was the biggest challenge for associations: communicating the value of membership. Katie Notopoulos at Business Insider shares findings from a survey of 16- to 26-year-olds: one out of three believe the best way to build wealth is to work for themselves instead of a traditional employer.

Strategy 272

Strategy Video Technology Innovation 272

Nimble AMS

DECEMBER 5, 2022

If you’re looking to build bridges with younger professionals , Gen Z and Millennial members are especially interested in mentoring opportunities. Gallup reported that 72% of the surveyed Millenials stated their engagement elevated when their supervisor took on a mentoring role.

Member Engagement 133

Member Engagement Social Media Review Recruiting 133

Reid All About it

MAY 15, 2020

The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. For every respondent that takes at least 50% of the survey, Naylor will donate $10 to the World Central Kitchen’s #ChefsForAmerica COVID-19 program. Marketing virtual/online education.

Puerto Rico 370

Puerto Rico Montana Revenue Strategy 370

AvidXchange: Association Management

AUGUST 17, 2023

The AvidXchange Podcast Network just posted a new episode of its “Middle Market Report” program. Maegan Woytek, Senior Account Executive, Vantaca Technology Improves Working Conditions In our survey with CAI, we found that 68% of respondents agree or strongly agree that technology helps mitigate burnout on short-staffed teams.

Association Management 130

Association Management Survey San Francisco Technology 130

Association Adviser

JUNE 15, 2018

One report states that Millennials have a 12-second attention span when browsing online and Generation Z has an 8-second attention span. High quality has its place if your association needs to present its best image for recruiting or promotional purposes. Has your association conducted a member survey of any kind recently?

Communications 84

Communications Video Survey millennials 84

Higher Logic

SEPTEMBER 28, 2017

If you decided to actively recruit students, they would also be a separate persona. Do you need member personas to help you recruit new members ? Provide better marketing to the members you already have? How many Silent Generation, Boomers, Gen Xers, and Millennials do you have? Why Are Member Personas Important?

Member Experience 136

Member Experience United States Recruiting Recruitment 136

Eric Lanke

MAY 22, 2017

Research demonstrates that millennials think about and define diversity in significantly different ways than members of previous generations. Millennials are more focused on "cognitive diversity, or diversity of thoughts, ideas, and philosophies." For me, there were several key concepts. Here's one. Diversity is contextual.

Class 100

Class Wisconsin millennials Leadership 100

Reid All About it

DECEMBER 13, 2019

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. Culture is a true business function, like IT or marketing, and requires processes, systems and internal positions to support it.

Raleigh 259

Raleigh Review Class Education 259

Associations Now

JANUARY 7, 2020

In a GrowthZone survey , association professionals ranked member engagement as the top challenge of 2019, higher than recruitment and retention or challenges with communicating member value, attracting young members, or funding. Also consider new platforms for engagement. How might you use TikTok to engage members? Sponsored content.

Member Engagement 89

Member Engagement Social Media Revenue millennials 89

GrowthZone

JUNE 14, 2017

According to the 2016 McQuaig Global Talent Recruitment Survey , nearly two-thirds of respondents say it’s hard to find a cultural fit when hiring. I don’t mean recruiters and candidates are lying outright (though that does happen too). A guest blog by Maddie Grant, CAE. But here’s the rub.

Recruiting 112

Recruiting Recruitment millennials Cost 112

Association Freak

MAY 21, 2022

The Shifting Association Market. Some knew the market was shifting around them. This gave us an understanding of which market forces they were up against and, much more importantly, what they could do about it. Some knew the market was shifting around them. Market Pressures On Association Succeses.

Revenue 72

Revenue Discount Products Marketing 72

Reid All About it

AUGUST 27, 2021

Virtual conferences survey. If virtual or in-person conferences are part of your organization’s strategy—whether you’re a non- or for-profit, large or small organization—please participate in the Tagoras 2021 Virtual Conferences survey. So, in Psyche , Cort Rudolph says, “Quit the millennial bashing!”. Quick hits.

Tampa 200

Tampa Revenue Education Content 200

Associations Now

JUNE 28, 2017

Preliminary findings from this year’s Marketing General Membership Benchmarking Report indicate that membership growth is holding its own amid a whirl of challenging external forces. And there’s good generational news too. Whenever I talk to someone in association membership, I always like to ask, “What’s keeping you up at night?”.

Certificate 66

Certificate Survey Recruiting Recruitment 66

Reid All About it

JULY 28, 2017

Learn how to become an influencer and engage your biggest influencers as a recruitment tool. Find out how to engage students and millennials and lead them to the membership funnel. With marketing being more metric-driven than ever before, the importance of understanding how your organization measures up has escalated.

Chicago 150

Chicago Washington DC Social Media 150

Associations Now

JANUARY 25, 2017

While most associations are plotting out recruitment strategies for millennials, membership professionals need to be thinking about a younger generation entering the workforce this year. After all, I’m a millennial, which according to science means I’m a narcissist— but don’t you dare call me that.)

millennials 40

millennials Ohio Membership Management Survey 40

Reid All About it

JULY 16, 2021

Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. Presenter: Brudis Limar III, Head of Revenue – Sales and Marketing, e180. Professional Development Townhall: Do This, Not That: What’s Working NOW for Email Marketing. Usability testing. 1 CMP credit. Host: PCMA.

Revenue 195

Revenue Video Strategy Industry 195

Associations Now

NOVEMBER 7, 2016

Such a burden could steer potential employees away from the nonprofit space, but one benefits trend could help organizations recruit young talent. Student debt is a hindrance to recruiting employees who are diverse in racial, ethnic, and other qualities. High Debt, Tough Decisions.

United States 71

United States Recruiting Recruitment millennials 71

Associations Now

MARCH 31, 2016

A new survey of American workers found that many are open to making a lateral career move if it means greater life satisfaction and professional development—a finding organizations may find useful when it comes to talent development. This finding was especially true among millennials. For most U.S.

millennials 40

millennials Survey Recruiting Recruitment 40

Associations Now

JANUARY 18, 2017

Postal Service and the American Association of Political Consultants surveyed millennials and found that they were likely to read, discuss, and use political mail. Do you add mystery to the membership recruitment, retention, and engagement process? Clearly there’s some value to snail mail. Add Urgency and Action. What didn’t?

millennials 40

millennials Recruiting Recruitment Survey 40

Reid All About it

NOVEMBER 10, 2017

The survey will take less than five minutes to complete. Although I highly enjoyed the future of learning and AI conversations, I loved loved loved Lisa Campo’s video: 5 Ways to Repel Millennials from Your Association. Distributed Commerce: The Future of Event Marketing? Digital Marketing Office Hours. 1 CAE credit.

DC 150

DC Washington Tools Education 150

Associations Now

DECEMBER 11, 2014

Tree Trends The data from the National Christmas Tree Association’s annual consumer survey provides an interesting glimpse at how people shop for Christmas trees: • In 2013, consumers purchased 33.02 One of the biggest opportunities we have is with the next big generation—the millennials. million real trees, spending $1.16

Industry 40

Industry millennials Survey Recruiting 40

Reid All About it

OCTOBER 27, 2023

iMIS invites you to participate in their 9th Annual Membership Benchmark Survey. Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? Ask Me Anything: Marketing Automation Learn about marketing automation. Strategic partnerships. More info/register.

LMS 256

LMS North Carolina Recruiting Recruitment 256

Reid All About it

DECEMBER 2, 2016

Out of the Mouth of Millennials. Millennials are the largest generation in U.S. What do Millennials think about being put under the microscope? Rather than talking about them, let’s talk with them in this panel discussion consisting entirely of Millennials. Membership Recruitment and Renewal Strategies.

San Jose 188

San Jose millennials Revenue Content 188

Reid All About it

MARCH 16, 2018

The authors of this Harvard Business Review article about the gig economy surveyed 65 freelancers (including consultants) about their lives. Digital Marketing Strategies for the Event Planner, Part 1. Presenter: Karen Baker, 23-year veteran of strategic, brand and experiential marketing. It’s so spot on. Tue 3/20 at 2 p.m.

eBook 46

eBook Social Media DC Content 46

Association Adviser

MARCH 19, 2013

As we go live with this issue, the stock market is near its all-time high, housing prices are rebounding in most parts of the country and the jobless rate has significantly improved since we launched Association Adviser in March 2010. Hank Berkowitz, Editor-in-Chief. Carol Khoury, NYSSA. Charles Popper, Naylor. Dan Stevens, WorkerBee TV.

New York City 60

New York City New York California Video 60

Reid All About it

DECEMBER 2, 2016

Out of the Mouth of Millennials. Millennials are the largest generation in U.S. What do Millennials think about being put under the microscope? Rather than talking about them, let’s talk with them in this panel discussion consisting entirely of Millennials. Membership Recruitment and Renewal Strategies.

San Jose 150

San Jose millennials Revenue Content 150

CMA Solutions

NOVEMBER 17, 2022

When it comes to marketing, plenty of things have changed in a short amount of time. In 2023, we will see more inclusion in all forms of marketing, especially advertising. Brand Marketing Strategy 2023: Create More Memorable Experiences World-class customer experience is everything. Now, it’s marketing in general.

Marketing 52

Marketing How To Social Media New Jersey 52

.orgCommunity

FEBRUARY 25, 2019

marketing automation software offers tools to lift those relationships to a new level. Aimee, who is senior digital marketing advisor at HighRoad Solution, gave an insightful overview on building successful member journeys. Do you need to: Recruit new members to broaden your base. The goal might seem obvious.

Marketing 68

Marketing Case Study eBook Social Media 68

Association Adviser

JUNE 17, 2014

Technology is the biggest driver of change in online learning, career development and executive recruiting, said Yates. It’s also a great recruiting tool, added Smith. According to researchers, Millennials want to “roll up their sleeves and experience the world. Evolution of online learning and career development.

millennials 60

millennials New York City Ohio Recruiting 60

Reid All About it

FEBRUARY 24, 2023

Cierra Loflin at Superpath identifies the telltale signs of an underperforming blog and shares the turnaround advice of three content marketers who inherited mediocre blogs. Host: UST Education Speakers: Jeff Horne, Co-Founder, CEO, Wicket Steve Shock, VP Marketing, Wicket Marketing Technology Specialist Tue 2/28 at 12 p.m.

Certificate 39

Certificate Innovation Education Process 39