Reid All About it

JANUARY 19, 2024

The weekly list of free educational events and resources for the association community… Association AI survey. Please participate in the ASAE 2024 Survey of Artificial Intelligence Awareness and Adoption. The survey report will benchmark key factors in AI adoption, including budgeting, training and hiring. Event trends.

Revenue 256

Revenue Strategy Member Engagement United States 256

Association Adviser

JULY 7, 2016

Despite popular sentiment that millennials are disinterested in joining traditional professional associations, young people are uniquely positioned to benefit from association membership in important ways. Don’t make the mistake of lumping all millennials together or thinking they’re not joiners. .

millennials 97

millennials Cost Resources Innovation 97

Association Adviser

JUNE 15, 2018

I love telling stories because they communicate who I am, what I do, and how I relate to others. Does your member communication convey who your association is, what you do and how it relates to members? Has your association conducted a member survey of any kind recently? Notices or articles don’t have to be long. Have you asked?

Communications 84

Communications Video Survey millennials 84

Reid All About it

DECEMBER 8, 2023

Results Direct and.orgCommunity released the first and most comprehensive report on mobile apps in the association community , which includes data on how associations and their members are using mobile apps. Marketing to Gen Z and millennials. Member app. Bulletin describes how a member app helps you nurture member engagement.

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

MAY 21, 2021

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Presenter: Michelle Brien, VP of marketing and product strategy, WBT Systems. Tue 5/25 at 11 a.m. –

San Jose 369

San Jose Email Marketing Tools millennials 369

Association Adviser

SEPTEMBER 22, 2016

Attracting millennials to your association requires thinking about the different life stages they are living through – and marketing to them appropriately. A lot of articles out there dispense quick advice about how to attract millennials to your association’s membership: reach them on social media!

millennials 60

millennials Leadership Marketing Industry 60

Association Freak

MARCH 1, 2024

The MGI 2023 Membership Marketing Survey found that 49% of associations report growth, contrasting to 26% in 2021. Moreover, associations with a higher proportion of millennial members are seeing growth, whereas those with predominantly boomer members are declining. The median increases are 6% annually and 12% over five years.

Revenue 72

Revenue FAQ Innovation Member Experience 72

Association Freak

MARCH 2, 2024

The MGI 2023 Membership Marketing Survey found that 49% of associations report growth, contrasting to 26% in 2021. Moreover, associations with a higher proportion of millennial members are seeing growth, whereas those with predominantly boomer members are declining. The median increases are 6% annually and 12% over five years.

FAQ 72

FAQ Revenue Innovation Member Experience 72

Reid All About it

AUGUST 21, 2020

The weekly list of free educational events and resources for the association community… Diversity benchmarking. Association Success is running a survey to benchmark diversity in the association industry. 5 Tips to Engage Gen Z and Millennial eLearners in 2020 and Beyond. Lindsay Rutz, Marketing Assistant @Web Scribble.

millennials 307

millennials Montana Class Education 307

Associations Now

JULY 26, 2019

That’s a key finding of a study from the CMO Council, which says that omnichannel marketing, with a mixture of digital and physical approaches, offers the most potential for meeting your preferred audience. Millennials did the same. What is interesting is how wrong our assumptions about millennials and gen Z were.

Marketing 54

Marketing millennials Social Media Survey 54

Associations Now

MARCH 10, 2017

PNP Staffing Group’s “2017 Association Salaries, Staffing & Trends Report” reveals some common threads among associations, including organizational priorities and the effects of more millennials in the workplace. Also worth noting is that 73% of associations surveyed did not make any changes to staff benefits.).

Survey 60

Survey millennials Recruiting Recruitment 60

Reid All About it

JULY 21, 2023

McKinley Advisors surveyed association executives to understand the characteristics and behaviors that drive next-level board performance and strategic agility. Unlike on Threads, which, Kate Lindsay at Embedded says, is “ a mecca of Millennial brain rot.” Some of them don’t even exist now. See how you measure up! Governance.

Atlanta 195

Atlanta millennials Price Technology 195

EventMobi: Association Events

SEPTEMBER 13, 2023

This organic connection is worth its weight in gold and can save you on big marketing costs. 90% of millennial donors are motivated to give based on the mission rather than the organization. Polls and surveys are a great way to check in with your members and gather feedback about the member experience. Feedback-oriented.

Member Experience 130

Member Experience Tips How To Software 130

MemberClicks

APRIL 28, 2022

And while it’s a challenge to engage any of your member base, engaging young members can feel particularly daunting—particularly younger Millennials and Gen Z. So, how do association marketers speak to young members and get them to lean in? When it comes to communication, meet them where they are.

Tips 98

Tips millennials Newsletter Recruiting 98

MemberClicks

MARCH 23, 2023

You hear a lot about Baby Boomers, Millennials, and as of late, Generation Z. In fact, the independent Millennials often take the credit for being the generation of boundaries, but Gen Xers led the way. Member engagement surveys are a great way to stay in tune with what your members want. Who is Gen X?

millennials 52

millennials Survey Leadership Communications 52

SCD Group

SEPTEMBER 16, 2014

5 Surprising Reasons Millennials Join and Stay with Your Association By Sarah Hill via Member Clicks How do you get more Millennials in your association? Sure, networking and community good are very important to this up-and-coming generation, too, but they have other reasons for signing up and some of them may surprise you!

millennials 40

millennials Chicago Social Media America 40

Associations Now

MAY 4, 2017

Now, Nokia makes bathroom scales , and according to Nicholas Mattar, the director of marketing at the Detroit Regional Chamber, who presented this week at ASAE’s 2017 Marketing, Membership & Communications Conference , 13-year-olds are using the social app Snapchat on their personal smartphones.

millennials 44

millennials Detroit Cost Social Media 44

Association Freak

MARCH 26, 2021

We often reduce the mission to believing that “what’s in it for me” is the only key to nonprofit marketing success in membership messaging. Guided by research, many organizations have sought to imitate for-profit marketers. Millennials are skeptical, with a very high bar for trusting a brand. Market your mission, then act on it.

millennials 72

millennials Louisiana Proposal Marketing 72

Reid All About it

MAY 15, 2020

The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. Naylor and Association Adviser’s annual Association Communications Benchmarking Study is now open to association professionals. Marketing virtual/online education.

Puerto Rico 370

Puerto Rico Montana Revenue Strategy 370

.orgSource

FEBRUARY 27, 2023

Digital markets don’t allow room to languish. Millennials and GenX, in particular, are deliberately seeking to work in organizations that support their professional growth. 58% of employees (62% of Millennials and GenX) say professional development contributes to their job satisfaction, a major factor in retention.”

Team 88

Team millennials Innovation New York 88

Association Briefings

DECEMBER 19, 2020

The smart use of data can have a profound impact on all sectors of an association - membership, marketing, communications, meetings, education, and advocacy. Your members - especially your digital-first millennial and Gen Z members - aren’t just wanting an individualized digital experience. They expect it. Yeah, we get it.

Marketing 52

Marketing eBook millennials Cost 52

Reid All About it

JANUARY 26, 2018

This time, Sohini Baliga, a communications expert from the charitable fundraising world, joined Elizabeth to address three major areas where charities are way ahead of associations. Attracting millennial/young professional supporters. Last call to participate in Marketing General Inc.’s Keep learning! Tue 1/30 at 9:30 a.m. –

DC 225

DC Washington millennials Chicago 225

Reid All About it

OCTOBER 21, 2016

Tagoras , a consulting and education firm specializing in the market for lifelong learning, invites you to participate in a survey that will help our community better understand how membership organizations use or don’t use social technologies to deliver learning. Here’s another link to the survey. 1 CAE credit.

Survey 150

Survey Louisville DC Maryland 150

Associations Now

AUGUST 14, 2015

60 % The percentage of journalism and communications graduates who have a mostly negative view of sponsored content and believe it crosses ethical boundaries, according to an American Press Institute survey. Content marketing is on the rise. Dive into some of API’s findings. Newspapers are still around, but they’re struggling.

Survey 40

Survey millennials Social Media Communications 40

Associations Now

OCTOBER 27, 2015

Destination Counsellors International recently surveyed meeting planners to get a better pulse on the factors influencing their decisions around choosing meeting locations. For example: Meeting planners prefer to communicate with destination marketers and CVBs via email as opposed to the phone.

Survey 40

Survey millennials Newsletter Social Media 40

.orgSource

MARCH 6, 2023

Experiences like the following make Millennials and GenX, groups that associations are seeking to engage, consider even long-standing organizations with a dose of suspicion. Intention, transparency, good communication, and relevance are needed to maintain or restore trust. That last statistic should make us all take notice.

Leadership 88

Leadership Wisconsin Arlington Strategy 88

Association Adviser

NOVEMBER 29, 2018

Not at all – recent surveys demonstrate that younger generations prefer print and read more than older generations.”. Forbes.com: Millennials: A Generation of Page-Turners, Jan. One in four associations communicates with members multiple times per month via print, according to the survey. “Wait…print isn’t dead?

Georgia 61

Georgia Atlanta Newsletter Communications 61

Higher Logic

OCTOBER 9, 2015

Here are a few reminders of how your community can humanize your organization (trust us – it’s a good thing). It takes more than just one survey to figure out why customers or members stick around. Get to know everyone better in your community – it’s the best tool to voice needs and wants simultaneously.

Organization 120

Organization Library Survey millennials 120

Reid All About it

MAY 14, 2021

The weekly list of free educational events and resources for the association community…. Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. Host: American Marketing Association. Hear insights culled from OnBoard’s 2021 Board Effectiveness Survey.

St. Louis 341

St. Louis Technology Strategy Conference 341

Reid All About it

AUGUST 27, 2021

The weekly list of free educational events and resources for the association community…. Virtual conferences survey. If virtual or in-person conferences are part of your organization’s strategy—whether you’re a non- or for-profit, large or small organization—please participate in the Tagoras 2021 Virtual Conferences survey.

Tampa 200

Tampa Revenue Education Content 200

Reid All About it

JULY 16, 2021

Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. Presenter: Brudis Limar III, Head of Revenue – Sales and Marketing, e180. Professional Development Townhall: Do This, Not That: What’s Working NOW for Email Marketing. – Community Case Studies.

Revenue 195

Revenue Video Strategy Industry 195

Associations Now

FEBRUARY 26, 2019

Face-to-face communication has grown scarcer in this digital age, when emails, texts, and social media posts often replace direct, two-way conversation. These days Instagram influencers are everywhere, and it’s becoming a popular way to engage with younger members , including those from the Gen Z and millennial generations.

San Francisco 90

San Francisco Social Media Video Tools 90

Associations Now

MARCH 26, 2019

But those needs are out there—as well as the need maintain your old lines of customer service communication too. According to a recent study by the cloud communications firm Serenova, more traditional complaint routes, such as email or phone, remain very popular. Don’t disregard more traditional routes, however.

Strategy 97

Strategy Social Media Maine millennials 97

Associations Now

JANUARY 7, 2020

In a GrowthZone survey , association professionals ranked member engagement as the top challenge of 2019, higher than recruitment and retention or challenges with communicating member value, attracting young members, or funding. Also consider new platforms for engagement. How might you use TikTok to engage members? Sponsored content.

Member Engagement 78

Member Engagement Social Media Revenue millennials 78

Associations Now

FEBRUARY 7, 2019

While “content is king” is one of the most overly used clichés in the marketing and communications space, a new report from Omnipress— 2019 State of the Conference Industry [registration required]—proves the phrase is still relevant. Five years later, we have seen little to no movement in their level of generational preparedness.”.

Content 74

Content Report Conference Press Release 74

Higher Logic

SEPTEMBER 28, 2017

Provide better marketing to the members you already have? How many Silent Generation, Boomers, Gen Xers, and Millennials do you have? Those will be the most useful in terms of crafting better communication and creating valuable member benefits. Here are nine steps to get you started. 9 Steps to Create Member Personas.

Member Experience 136

Member Experience United States Recruiting Recruitment 136

Association Adviser

DECEMBER 10, 2013

As social media consumes more marketing time, money and members’ attention, associations need to measure its impact and ROI more efficiently. Through a focus group and subsequent survey of association leaders at the beginning of 2013, ASAE found that association’s top concern for the year was going to be capturing members’ attention.

millennials 60

millennials Social Media Price Review 60