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Association Brain Food: 3.8.24

Reid All About it

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Your marketing plan has to work extra hard to convince your audience to make the trip. Humans… so persuadable! Mentoring programs. More info/register.

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Top Stories of 2014: Here’s What You Read and Shared From Associations Now

Associations Now

The new book The Art of Membership explains that some members don’t want to become more engaged, but if you understand what those members do want, you can keep them satisfied and renewing year after year. 4. “Right to Farm” Amendment Stirs Up Passions in Missouri. By Ernie Smith, August 4. ” Staying Power.