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New Hampshire Looks to Kick-start Craft Beers With Marketing Nonprofit

Associations Now

Brew New Hampshire, a nonprofit with both industry and state support, hopes to draw more attention to its fast-growing craft beer industry—and perhaps sell a few more bottles in the process. Something’s brewing in the Granite State, but could a stronger marketing approach get things really hopping?

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Association Brain Food: 3.1.24

Reid All About it

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. As top talent becomes more and more difficult to attract and retain, mastering this process becomes mission critical. Advertising. More info/register. 1 CAE credit.

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Association Brain Food: 3.8.24

Reid All About it

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Your marketing plan has to work extra hard to convince your audience to make the trip. Humans… so persuadable! Mentoring programs. More info/register.

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Reduce Member Anxiety with Clear Instructions

Smooth The Path

We spend some time each summer in a busy resort town in the white mountains of New Hampshire. Our members feel anxiety when they do not know the process for becoming a mentor, becoming certified, becoming a speaker, or getting their CE credits. On-season traffic clogs the narrow streets and overwhelms the traffic lights.

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Keep Ahead of Higher Ed, the Professional Development Competition for Associations

WBT Systems

But, as economic and technological changes increase the demand for new skills and knowledge, colleges and universities see a market need and they want in. Meet the new professional development competition for associations: higher education. “If Colleges aren’t changing their curriculum quickly enough to meet market needs.

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Lessons from a Wargame: SIFMA Shares Quantum Dawn 2 Results

Associations Now

The Securities Industry and Financial Markets Association’s wide-scale cyberattack simulation was a big success and yielded important lessons for the financial sector. The results of one of the most interesting industry-led cybersecurity exercises of the past year are in. And now it’s time to apply the lessons learned.

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“Quantum” Leap: One Group’s Novel Take on Cybersecurity

Associations Now

Rather than taking cybersecurity threats lying down, the Securities Industry and Financial Markets Association has been holding simulations so that the industry knows what to do when a real attack takes place. “Industry efforts alone are insufficient,” the New Hampshire Republican wrote for Bloomberg.