New Hampshire Looks to Kick-start Craft Beers With Marketing Nonprofit
JANUARY 23, 2014
Brew New Hampshire, a nonprofit with both industry and state support, hopes to draw more attention to its fast-growing craft beer industry—and perhaps sell a few more bottles in the process. Something’s brewing in the Granite State, but could a stronger marketing approach get things really hopping? That’s what a few major breweries and some beer industry trade groups hope to pull off with a new marketing-focused nonprofit.