New Hampshire Looks to Kick-start Craft Beers With Marketing Nonprofit

Associations Now

Brew New Hampshire, a nonprofit with both industry and state support, hopes to draw more attention to its fast-growing craft beer industry—and perhaps sell a few more bottles in the process. Something’s brewing in the Granite State, but could a stronger marketing approach get things really hopping? That’s what a few major breweries and some beer industry trade groups hope to pull off with a new marketing-focused nonprofit.

Reduce Member Anxiety with Clear Instructions

Smooth The Path

We spend some time each summer in a busy resort town in the white mountains of New Hampshire. How to recruit and engage an entirely new generation of members. Association Marketing Member Experience creating a member experience member communications member engagement member experience member marketingOn-season traffic clogs the narrow streets and overwhelms the traffic lights. Every day a few official traffic directors turn off the lights and take over.

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6 Tactics Association Marketers Can Learn from the “Silly Season”

SCD Group

Presidential campaign (sometimes called the “Silly Season”) provides multiple examples that associations can consider for their content marketing and membership marketing efforts. Target & micro target Rather than mass marketing, many candidates are targeting messages to specific groups. Senator Marco Rubio, for example, was heavily criticized as a “robo candidate” because he kept repeating his key message during a debate prior to the New Hampshire primary.

Hot Association and Nonprofit Social Media Jobs This Week – April 5

SocialFish

We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Marketing Specialist , Marine Retailers Association – The Marine Retailers Association is seeking a dynamic, motivated marketing specialist who can be a leader for our highly energetic team’s marketing efforts. Under new leadership and a growing team, we have been thriving, increasing our membership by more than 240 percent over the last four years.

How are association publishers building new and existing revenue streams?

SocialFish

Results from the study will be used to develop benchmarks for organizations to compare their own practices and identify new areas for revenue expansion. Association publishers are continually challenged to find new ways to leverage technology, assets, and markets to expand revenues. The Association Publishing/Media Nondues Revenue Study was launched to gauge how association publishers are building new and existing revenue streams in their publications and e-media.

Lessons from a Wargame: SIFMA Shares Quantum Dawn 2 Results

Associations Now

The Securities Industry and Financial Markets Association’s wide-scale cyberattack simulation was a big success and yielded important lessons for the financial sector. The Securities Industry and Financial Markets Association (SIFMA) put on “Quantum Dawn 2,” a mass-infrastructure stress test of the financial industry’s many moving parts, to give its member companies some real-world training in the case of a catastrophic hacking incident.

Top Stories of 2014: Here’s What You Read and Shared From Associations Now

Associations Now

The new book The Art of Membership explains that some members don’t want to become more engaged, but if you understand what those members do want, you can keep them satisfied and renewing year after year. This and other highlights from new benchmarking research. Longest average time spent on page: New Hampshire Looks to Kick-Start Craft Beers With Marketing Nonprofit , by Ernie Smith, January 23.

“Quantum” Leap: One Group’s Novel Take on Cybersecurity

Associations Now

Rather than taking cybersecurity threats lying down, the Securities Industry and Financial Markets Association has been holding simulations so that the industry knows what to do when a real attack takes place. Fortunately, everyone already knew it was, because the Securities Industry and Financial Markets Association (SIFMA) gave investors a heads up. “Industry efforts alone are insufficient,” the New Hampshire Republican wrote for Bloomberg.

Keep Ahead of Higher Ed, the Professional Development Competition for Associations

WBT Systems

But, as economic and technological changes increase the demand for new skills and knowledge, colleges and universities see a market need and they want in. Meet the new professional development competition for associations: higher education. “If At UNC, Northeastern, Harvard, Stanford, Columbia, and other universities, administrators are experimenting with new professional development programs targeted at recent graduates and seasoned professionals.

111 Intriguing Chats for 2011

ChatterBachs

It should also be noted that the list reflects my interests: associations, events, travel, tech, government, education, social media, communications, marketing, public relations, and jobs. Other states with strong representation include California (16), New York (6), Pennsylvania (5), Florida (4), and Texas (4). Individuals from North Carolina, New Hampshire, West Virginia, Oregon, and Idaho stand alone as delegates from these states. Marketing Strategist.