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New Hampshire Looks to Kick-start Craft Beers With Marketing Nonprofit

Associations Now

Brew New Hampshire, a nonprofit with both industry and state support, hopes to draw more attention to its fast-growing craft beer industry—and perhaps sell a few more bottles in the process. Something’s brewing in the Granite State, but could a stronger marketing approach get things really hopping? In comparison, just 1.3

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Association Brain Food: 3.8.24

Reid All About it

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Chapters should offer plenty of member-organized social meetups, not just education programs. Event marketing. Humans… so persuadable! Mentoring programs. 1 CAE credit.

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Association Brain Food: 3.1.24

Reid All About it

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Marketing in the AI Era: Tools and Techniques for Strategic Advantage Discover a range of easy-to-use AI tools tailored for marketing, membership, and communication roles.

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6 Tactics Association Marketers Can Learn from the “Silly Season”

SCD Group

Presidential campaign (sometimes called the “Silly Season”) provides multiple examples that associations can consider for their content marketing and membership marketing efforts. Target & micro target Rather than mass marketing, many candidates are targeting messages to specific groups. The ongoing U.S.

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8 must read articles for Association Executives

SCD Group

After reading about FastCompany’s Top 50 innovators, Lori captured 4 things that membership organizations could learn from the World’s 50 Most Innovative Companies: Walk the talk (#1 Apple) Play the long game (#4 Amazon) Relentlessly reinvent (#12 Southern New Hampshire University) Make yourself useful(#30 LinkedIn).

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111 Intriguing Chats for 2011

ChatterBachs

As many of you know, the priority of engaging and connecting is a big one for me- a soapbox- if you will, and I don’t understand those who simply look at social media as a way to promote their agenda, products, and/or services. benberkowitz - Benjamin Berkowitz; New Haven, Connecticut; SeeClickFix.com. (A