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Luggage Tags and Breath Mints: How MSAE Refreshed Itself As Associations North

Association Adviser

This task force had started with a desire to simply update the Midwest SAE’s logo and branding, but ended up completely renovating the association’s look, tagline and name – and they wanted members to know that the new Associations North is eagerly moving forward. AA: Ho w does rebranding rejuvenate your membership marketing?

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Advocacy Do’s and Don’ts

Association Adviser

“We lobby with the 501(c)(6) organization focusing on laws, regulations and taxation issues impacting the community banking industry. What are some of the newer tools, techniques and strategies that associations can use to advance their causes with lawmakers and constituents? ” Advocacy success story.