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Luggage Tags and Breath Mints: How MSAE Refreshed Itself As Associations North
Association Adviser
JULY 26, 2016
AA: Ho w does rebranding rejuvenate your membership marketing? AK: RFPs and proposals were sent to five branding firms we felt could meet our needs. After evaluation, conversations and revision of proposed elements, Mercury Creative Group’s proposal was accepted and approved by our board of directors.
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