Massachusetts Member Experience Newsletter Software 
Higher Logic
MARCH 19, 2019
For example, if people aren’t opening the emails you send, have you considered creating responsive workflows with marketing automation, so that members receive content on things they’re interested in? How can you prove to potential advertisers and sponsors that yours is the location to choose? Have you allowed promotion in the past?
Higher Logic
JUNE 6, 2019
If your members are going to see ads, you may as well make sure you’re benefiting from it – and choosing what gets promoted. For example, the Massachusetts Society of CPAs (MSCPA) offers advertising space on its online community and weekly newsletters and use an advertising kit to promote the space and the engagement rates.
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