Member Engagement Member Research Survey Technology 
Smooth The Path
JANUARY 28, 2020
The associations with high member engagement know their members well. In fact, you might work at one of these member engagement unicorns. Do staff regularly conduct member research? Are listening tours, welcome calls, or member interviews on your list of to-dos? Because survey fatigue is real.
Reid All About it
JULY 9, 2021
Member engagement. Anne McCarthy at Sidecar recaps a panel discussion at SURGE Forward about the new approaches to member engagement taken by associations during the pandemic. Are your technology capabilities aligned with your mission? Host: Brandt Krueger, founder Event Technology Consulting.
GrowthZone
JUNE 28, 2017
Test your message externally with member research (via a survey or focus groups): Have trends shifted? Have your member’s biggest worries or needs changed? How satisfied are members with the services that you say you do well – that your VP is based on?
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