Smooth The Path

JANUARY 28, 2020

The associations with high member engagement know their members well. In fact, you might work at one of these member engagement unicorns. Do staff regularly conduct member research? Are listening tours, welcome calls, or member interviews on your list of to-dos? But member insights are hard to come by.

Member Research 88

Member Research Member Insights Survey Member Engagement 88

Smooth The Path

DECEMBER 21, 2015

As a member researcher I see some validity to this statement. Research, particularly qualitative research is very good at naming member problems but members themselves are often hard pressed to articulate the right solution. Data and surveys are both limited. We have got to ask our members.

Member Research 94

Member Research Survey Marketing Products 94

Smooth The Path

JULY 30, 2020

Recently I took the chat data from a virtual presentation that I gave about new member onboarding programs, analyzed it, and wrote a research report out of the insights. What member feedback to keep and what to toss. Announcing an entirely new methodology of member research.

Member Research 78

Member Research Video Report Technology 78

Reid All About it

JULY 9, 2021

Are your technology capabilities aligned with your mission? ” We will explore the importance of creating a technology strategy for your association that aligns with your organization’s mission and long-term goals. *All Host: Brandt Krueger, founder Event Technology Consulting. Fri 7/9 at 12 p.m. More info/register.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

GrowthZone

JUNE 28, 2017

Test your message externally with member research (via a survey or focus groups): Have trends shifted? Have your member’s biggest worries or needs changed? How satisfied are members with the services that you say you do well – that your VP is based on?

Survey 60

Survey Tools Maine Examples 60

Smooth The Path

OCTOBER 2, 2016

Our members are taking on new responsibilities, being asked to take on new projects or they are identifying something new that needs to be done. Every time something new presents itself to our members, our members have a problem. First we need to discover our member’s new, most challenging problems.

Innovation 119

Innovation Process Project Products 119

Smooth The Path

JUNE 30, 2016

Related: Members need association help when they face change or start something new. Did you know that member surveys can be risky? The award-winning process for association innovation. The post One Thing We can do to Prepare for Change appeared first on Smooth The Path.

Innovation 74

Innovation Survey Process Member Insights 74