Smooth The Path

JANUARY 28, 2020

Do staff regularly conduct member research? Are listening tours, welcome calls, or member interviews on your list of to-dos? When testing new benefits, do you ask for member feedback? But member insights are hard to come by. But member insights are hard to come by. Because survey fatigue is real.

Member Research 88

Member Research Member Insights Survey Member Engagement 88

Smooth The Path

DECEMBER 21, 2015

As a member researcher I see some validity to this statement. Research, particularly qualitative research is very good at naming member problems but members themselves are often hard pressed to articulate the right solution. Data and surveys are both limited. We have got to ask our members.

Member Research 94

Member Research Survey Marketing Products 94

Reid All About it

JULY 9, 2021

The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market. Are your technology capabilities aligned with your mission? A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Fri 7/9 at 12 p.m.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

GrowthZone

JUNE 28, 2017

Test your message externally with member research (via a survey or focus groups): Have trends shifted? Have your member’s biggest worries or needs changed? How satisfied are members with the services that you say you do well – that your VP is based on? Melynn Sight is the President of nSight Marketing.

Survey 60

Survey Tools Maine Examples 60