Smooth The Path

JANUARY 28, 2020

Do staff regularly conduct member research? Are listening tours, welcome calls, or member interviews on your list of to-dos? When testing new benefits, do you ask for member feedback? But member insights are hard to come by. But member insights are hard to come by. Because survey fatigue is real.

Member Research 88

Member Research Member Insights Survey Member Engagement 88

Reid All About it

JULY 9, 2021

Fri 7/9 at 12 p.m.* – Strategy First, Software Next. Are your technology capabilities aligned with your mission? To explore this question, we are kicking off a three-part series—the first will be “Strategy First, Software Next.” Host: Brandt Krueger, founder Event Technology Consulting. More info/register.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Smooth The Path

DECEMBER 21, 2015

As a member researcher I see some validity to this statement. Research, particularly qualitative research is very good at naming member problems but members themselves are often hard pressed to articulate the right solution. Data and surveys are both limited. We have got to ask our members.

Member Research 94

Member Research Survey Marketing Products 94

Smooth The Path

JUNE 30, 2016

Related: Members need association help when they face change or start something new. Did you know that member surveys can be risky? The award-winning process for association innovation. The post One Thing We can do to Prepare for Change appeared first on Smooth The Path.

Innovation 74

Innovation Survey Process Member Insights 74