Smooth The Path
JANUARY 24, 2019
Qualitative is not statistically significant, and unless your membership is very small, we cannot capture every member’s voice. Many quantitative surveys can be statistically significant, and they are usually open to every member. Quantitative, like surveys, is statistically significant.
Smooth The Path
JANUARY 28, 2020
Do staff regularly conduct member research? Are listening tours, welcome calls, or member interviews on your list of to-dos? When testing new benefits, do you ask for member feedback? But member insights are hard to come by. But member insights are hard to come by. Because survey fatigue is real.
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Portage Group
AUGUST 8, 2012
It never ceases to amaze me how easily association executives and boards dismiss the need for conducting member research, confident that they have an accurate finger on the pulse of their key stakeholders. Perhaps you make it a habit to pick up the phone or drop in on members periodically to talk to them one-on-one.
Associations Now
AUGUST 28, 2023
That’s according to Marketing General Incorporated’s 2023 Membership Marketing Benchmarking Report , which surveyed 800 participating associations. Here’s a look at some of the strategies and marketing tactics that stood out in the report. Focus on Recruitment New members play an important role in increasing membership counts.
Smooth The Path
DECEMBER 21, 2015
As a member researcher I see some validity to this statement. Research, particularly qualitative research is very good at naming member problems but members themselves are often hard pressed to articulate the right solution. Data and surveys are both limited. With this I wholeheartedly disagree.
Association Success
MAY 28, 2019
How is your association consistently aligning its strategic plan and business strategy with its brand? In the association space, we often think that advocacy means fundraising for the organization and lobbying to members of Congress on behalf of the organization’s and members’ mission.
Smooth The Path
AUGUST 2, 2016
Likely members have better or worse experiences with the association than we guess they do. Likely members like the conference more or less than we assume they do. Surveys like this illustrate the point [h/t Velvet Chainsaw]. A new way to think about why member join. Members leave associations without a sound.
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