Associations Now

AUGUST 28, 2023

That growth was correlated with associations that have compelling value propositions, embrace innovation, and focus on recruitment. That’s according to Marketing General Incorporated’s 2023 Membership Marketing Benchmarking Report , which surveyed 800 participating associations.

Report 98

Report Recruiting Recruitment Innovation 98

Reid All About it

JULY 9, 2021

Charlene Li believes you need order to create change —not what you picture when thinking about innovative organizations. Another example of wishful thinking disguised as conventional wisdom: Claire Cain Miller at the New York Times says there’s no evidence that chance meetings at the office boost innovation. Order and change.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Smooth The Path

DECEMBER 11, 2017

Log into the platform and answer the survey (it will only take you about 20 minutes) and you will have immediate access to personalized comparisons and peer data. By taking the survey, you will also be put on the list to get a copy of the study’s report the moment we publish it. The New Member Engagement Rule of Three.

Member Engagement 138

Member Engagement Member Experience Survey Report 138

Smooth The Path

JUNE 30, 2016

Related: Members need association help when they face change or start something new. The award-winning process for association innovation. Did you know that member surveys can be risky? The post One Thing We can do to Prepare for Change appeared first on Smooth The Path.

Innovation 74

Innovation Survey Process Member Insights 74

Associations Now

JUNE 29, 2016

In Friday’s general session, Amanda Kaiser of Kaiser Insights LLC shared her experience in getting inside the minds of members for better recruitment and engagement. Kaiser specializes in qualitative member research, mainly conducting in-depth member interviews for associations.

Recruiting 70

Recruiting Recruitment Sample Discount 70

Smooth The Path

NOVEMBER 6, 2016

In preparation for other strategic planning processes the association conducted quantitative member surveys but found the results were not all that actionable because there continued to be so many unanswered questions. This was the nagging question one association VP had. It was time to revisit the strategic plan.

Case Study 104

Case Study Project Member Insights Association Value 104