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Announcing an Entirely New Methodology for Member Research

Smooth The Path

The associations with high member engagement know their members well. In fact, you might work at one of these member engagement unicorns. Do staff regularly conduct member research? Are listening tours, welcome calls, or member interviews on your list of to-dos? What do you do?

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How to Exponentially Improve Member Engagement at Any Association

Smooth The Path

At some associations, members do feel this way, and your members can feel like this too. It is not our technology. We can do this at your association, we just need to understand members better. Related: Member Engagement Research. The good news is size is not holding associations back.

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Association Brain Food Weekly: 5.3.19

Reid All About it

Amanda Kaiser dispels three myths on why people join associations and reveals the real reason—based on her member research. Learn how to overcome barriers to embracing new technologies and see a real-world example of the impact automation can make. Mapping the Journey to Long-Term Member Engagement. 1 CAE credit.

Tucson 262
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Association Brain Food Weekly: 7.9.21

Reid All About it

Member engagement. Anne McCarthy at Sidecar recaps a panel discussion at SURGE Forward about the new approaches to member engagement taken by associations during the pandemic. Are your technology capabilities aligned with your mission? Host: Brandt Krueger, founder Event Technology Consulting. CAE credits.

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Is it Time to Refresh Your Value Proposition?

GrowthZone

Test your message externally with member research (via a survey or focus groups): Have trends shifted? Have your member’s biggest worries or needs changed? How satisfied are members with the services that you say you do well – that your VP is based on? Technology is still an area that the association wants to build.

Survey 60
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AMS Platforms: A Comprehensive Guide for Associations

Fonteva

The terms “software” and “platform” were previously used more interchangeably, but as technology keeps advancing, their capabilities do as well. However, without integrations with your CRM, it’s hard to conjure a full report on how well your event did and how your members engaged with your event. . 360-view of member engagement.