Using Micro-Moments for Member Engagement 

YourMembership Blog

Now think about how you can take advantage of these micro-moments, or critical touch points in today’s consumer journey, to engage with your members. The post Using Micro-Moments for Member Engagement appeared first on YourMembership. Membership & Marketing Member Engagement New TechnologyMost of us have our mobile phones within arm’s reach – every hour of every day.

Energizing Member Engagement

Potomac Core

Driving Sustainable Industry Growth Helps Trade Associations Energize Member Engagement . With global economic uncertainty dominating most conversations, we’re learning that Trade Associations who drive sustainable industry growth are helping their organizations by energizing member engagement. By following this approach these Association Executives are now energizing member engagement. Energizing Member Engagement is a Must for Trade Associations .

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2017 Member Engagement Strategy

Potomac Core

Presidential and Congressional Elections, economic performance inside and outside the United States, mergers and acquisitions, baby boomer retirements , terror threats, and technology disruptions will influence whether or not professionals and corporate executives engage in their associations. Actionable Data can help organizations surface opportunities that can help members drive their professional and industry outcomes. Engage More and Sell Less.

Building a Community: 5 Tips for Digital Member Engagement

Blue Sky eLearn

Association membership is one of the most enriching experiences—particularly when you’re part of an association that prioritizes engaging its members. Whether the association is made up of people in the same professional field or just those with common interests, members appreciate an association that offers a variety of events and learning opportunities. As your association evolves and increases its membership, your engagement strategy should evolve as well.

3 Add-on Tools to Drive Association Revenue + Amplify Member Engagement

Higher Logic

Is your association leveraging technology to its fullest potential? You can elevate the success of your online community and marketing automation activities by integrating solutions that fuel long-term engagement , like data collection, mobile apps, and volunteer management programs. Identify what you need to deliver the member experience you want, and learn how to make the data work for you. Resource: 8 Practical Ways to Boost Engagement with Mobile Event Apps.

6 Digital Tactics to Keep Association Members Engaged

Blue Sky eLearn

For that reason, we’ve outlined several ways you can use technology to keep your association members engaged and involved. When you take full advantage of the resources available to you, you can achieve a lot within your association and among your members. When it comes to keeping your association members engaged, the first step you should take is optimizing your website. Member portals/directories. You can engage your members virtually.

New Member Engagement – Looking For Value Beyond the Welcome Kit

YourMembership Blog

I came across an article recently that was making the case for the undeniable value of the age old new member packet for today’s association. It mentioned how new members are most always engaged members, and that the trusty packet can help those members stay engaged beyond the first exciting months of membership. Interesting thought, but I don’t think a new member packet on its own comes close to getting the job done.

Finding the right fit to manage member engagement: AMS vs MDP

Association Adviser

Understanding the capabilities of AMS vs. MDP platforms is a key piece in ensuring a successful implementation of your new member management platform. The post Finding the right fit to manage member engagement: AMS vs MDP appeared first on Association Adviser.

The Secrets to Increasing Ongoing Member Engagement [Web Class]

Socious

Having worked with associations and user groups for many years, it always amazes me that such small groups of people are able to manage and provide so much value to such large groups of members. However, you’re always looking to grow and you’re always striving to get more and more members engaged with each other, your content, and your organization. They need a process for increasing member engagement at scale without adding headcount or spending more and more hours on it.

Class 100

?6 ways AMS technology can make your small association’s event planning easier

YourMembership Blog

An AMS system with modern event technology built in can make your association’s event planning easier. Membership & Marketing Member Engagement Email Marketing Social Media Non-dues Revenue Event ManagementThere’s no need to struggle through event planning because you have a small staff.

Why Member Engagement No Longer Means Face-to-Face

GrowthZone

Your members don’t need to show up to all your events to be engaged. Here’s one of five proven tactics that will increase member engagement through online interaction. Use Storytelling to Drive Digital Engagement. Content is critical for engaging members and prospects, so don’t overlook the power of storytelling. Your members joined for a reason. Why Member Engagement No Longer Means Face-to-Face.

Hidden Problems That Seriously Erode Member Engagement

Smooth The Path

Members are frustrated by websites that don’t remember their login or that they need to manage multiple logins, applications that ask for too much information, unreturned calls, receiving emails that do not apply to them, not getting timely event notifications, and more. Join as a member and read every single automatic message the system sends and note how quickly you have access to resources. Pretend you have a standard member question. New Member Engagement Study.

?6 ways AMS technology can make your small association’s event planning easier

YourMembership Blog

An AMS system with modern event technology built in can make your association’s event planning easier. Membership & Marketing Member Engagement Email Marketing Social Media Non-dues Revenue Event ManagementThere’s no need to struggle through event planning because you have a small staff.

How to Leverage Mobility Strategies for Member Engagement

Association Adviser

The future of technology is definitely mobile-driven. A mobility strategy thus becomes crucial for harnessing member engagement for your association. Engaged members directly translate into increased member retention as well as an increase in new members. So how can you go about leveraging mobility strategies to gain traction in member engagement? Define the Engagement Goals for your Organization.

Who is Solving the Member Engagement Problem?

Smooth The Path

“Who is helping to solve the member engagement problem?”, Many indicators point to a member engagement problem for associations. When members had more time in their days. When member attention was not so scarce. Back then, more members were more engaged. Our organizations cannot continue without engagement. But I do see some association professionals addressing the member engagement problem for their organization.

Are You Taking a “Backwards” Approach to Member Engagement?

YourMembership Blog

Engagement has always been at the heart of building and sustaining the connection between associations and their members. It’s really what associations have been “about” for as long as they have existed, according to Leading Engagement from the Outside in: Become an Indispensable Partner in Your Members’ Success , a new whitepaper co-authored by Anna Caraveli, Ph.D The thing is, most of us are still not doing a very good job of engaging our members.

Member Engagement Strategies: A Guide for Associations

Fonteva

Association memberships are rewarding experiences and unique in the way that members pay dues in order to continue to be a part of the organization. That’s why it’s important that your association actively works hard to keep members coming back year after year, offering value through opportunities and events that can’t be found otherwise. Engagement secures your association’s relevance and fuels healthy member retention. Why is member engagement important?

How to Exponentially Improve Member Engagement at Any Association

Smooth The Path

Wouldn’t it be great if members felt this way every day of the week? At some associations, members do feel this way, and your members can feel like this too. It is not our technology. The only thing preventing our association from becoming the top of mind resource, the organization members are trying to figure out how to become more engaged with, and the one members rave to their colleagues about is… Simply, our understanding of members.

What to Do When Your Members Hate Technology

Socious

It has all the administrative wizardry your staff needs and the member-facing functionality to keep your members and prospects engaged. Association Executives Member Engagement Membership Marketing Membership Management SoftwareYou just discovered amazing new association management software that will give your association’s staff hours back in their day.

Technology Trend Alert: Association and Nonprofit Engagement [Video]

Socious

Conversations around technology in the world of associations and nonprofits are constantly evolving. So where should you go to find out where technology is headed and how to avoid common pitfalls? We recently spoke with Tom Lehman of Lehman Associates, a technology, strategy, and research firm. Association Management Member Engagement Association TrendsThere is a steady stream of new research, case studies, and trends saturating the web.

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Eric Lanke: Innovation Circle on Member Engagement

Eric Lanke

Member Engagement. Innovation Circle on Member Engagement. Im leading one on Member Engagement. My own focus on Member Engagement arises directly from the challenges facing my own association. When I came into the CEO position five years ago, I frankly inherited an association that was already benefiting from high levels of engagement among a group of leaders on our Board of Directors and our key committees. Member Engagement. (9).

Eric Lanke: Issues with Member Engagement

Eric Lanke

Member Engagement. Issues with Member Engagement. Ours is focused on member engagement, and you can get an overview of what it is and what were trying to achieve with it here. What are the benefits of using multiple choice vs. open-ended questions when collecting feedback from members through a survey or online community? How do you use social media to engage members? to engage with their members. Member Engagement. (9).

Engage Your Membership with Social Technology [Case Study]

Higher Logic

The American Society of Association Executives (ASAE) was ready to take member engagement to the next level. As its member base grew, the association needed to adjust member communications to match. So it gave members a voice and a platform with powerful social networking, discussion, and information-sharing tools. The Challenge: Increase engagement by upgrading online collaboration tools. The Benefits: Enhanced engagement from the entire ASAE community.

Benchmarking Report: Chapter role in member engagement grows

Mariner Management

Associations are increasingly viewing chapters as a critical element of their membership engagement strategy. In the 2019 Benchmarking Report, member engagement rose even higher on the list of strategic importance of chapter programs. In fact, 64% viewed member engagement as an “absolutely essential” role for their chapters. We see slight variations in a number of areas such as associations harnessing more technology in training leaders.

Modernize your association with an integrated, cloud-based solution.

YourMembership Blog

Leverage mobile capabilities to access member information anytime, anywhere. Are your strategies limited by your technology? eBooks Industry News + Trends Member Engagement + Retention Membership Management association management software business productivity solution cloud-based technology data and security free ebook integrated solution member engagement member retention membership growth

eBook 214

Whatever Technology Your Association Has It Is Probably Not the Problem

Smooth The Path

Your AMS can boost engagement rates and so can the right marketing automation platform. Now don’t get me wrong; a terrible website can hurt engagement or used in the right way marketing automation can help members receive a customized experience. Technology is powerful for organizations that already have a strong foundation. But, no technology by itself can deliver us easy and fast sustained success. They are not for us because we do engagement work.

Why Scoring Member Engagement Matters, Part 3

SocialFish

Here’s the latest post in our “INDUSTRY INSIDERS” column, where we bring you the inside scoop from several awesome association technology vendors and consultants who will share the insights they have gleaned from years of working in our association industry. Deciding on your association’s top strategic priorities leads you to the step of discovering Key Performance Indicators (KPIs) that measure engagement of each member relative to those priorities.

4 ways to balance data privacy with personalization for greater member loyalty

YourMembership Blog

Your members have high demands for privacy and data security. But they also want personalized member communications. The post 4 ways to balance data privacy with personalization for greater member loyalty appeared first on YourMembership. Membership & Marketing Technology Member Engagement Data Management Email MarketingWhat’s your small association to do? Here are four tips. We hear a lot about data privacy these days.

Why Scoring Member Engagement Matters, Part 4

SocialFish

Here’s the latest post in our “INDUSTRY INSIDERS” column, where we bring you the inside scoop from several awesome association technology vendors and consultants who will share the insights they have gleaned from years of working in our association industry. With an awareness of how essential it is to be able to score member engagement, and with an understanding of how to build a CES model, it’s time to implement the CES model you’ve designed.

5 questions to better market your career center.

YourMembership Blog

Career Centers Industry News + Trends Member Engagement + Retention Membership Management Product Information Resource Center Resource Home Revenue Solutions association management software business productivity solution career center cloud-based technology job board software marketing automation member engagement membership growth professional development professional education

How to Build Membership Engagement Through Technology and Data

HighRoad Solution

Technology doesn’t just make it easier for associations to connect with their members – it also makes it possible to measure how connected members feel to the association. member engagement

4 signs your association has outgrown spreadsheets for managing member data

YourMembership Blog

Is your association still using spreadsheets to manage member data? It’s fairly common for smaller associations to start out using spreadsheets to track new memberships, member renewal dates, event sign-ups, etc. As your organization grows and evolves, you need member management tools that can keep up. The post 4 signs your association has outgrown spreadsheets for managing member data appeared first on YourMembership.

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Survey: Measuring Member Engagement Critical to Success

Associations Now

A new survey by Advanced Solutions International shows that increasing member engagement is a key goal for membership executives. Adopting a strategy for measuring engagement is one way for associations to thrive. More members, satisfied members, better engaged members: Three objectives that all associations have every year. Wendling says that percentage must grow if associations want to retain high levels of member satisfaction.

The Top 5 Qualities of Great Customer Service Relationships: A Technology Perspective

YourMembership Blog

Here are a few qualities that create a great customer service relationship when working with technology. When it comes to new technology, there is no shame in asking questions! Technology is updated every day, and we know it’s tough to keep up. The post The Top 5 Qualities of Great Customer Service Relationships: A Technology Perspective appeared first on YourMembership. Member Engagement + Retention

What's hot in the new year.

HighRoad Solution

member engagement Membership Growth Member experience Adapting new technologiesThe beginning of a new year always brings an air of excitement, and we’re not sure there’s ever been a year we’re more anxious to welcome in than 2021.

Maximum Member Engagement SOLVES EVERYTHING

Tom Morrison

Marketing General recently released its 2014 association study that had two compelling stats in it: The #1 reason members non-renew memberships is lack of engagement in the association The #1 priority for 67% of associations is growing member engagement As I look back over the last eight years of our association''s strategic plan, implementation and the incredible growth we have experienced, one thing sticks out that turned everything around: Maximizing Member Engagement.

An Old-School Method for New Member Engagement

Associations Now

When one association saw an influx of new, younger members, one of its primary engagement tactics was decidedly traditional: committee volunteering. Associations know that the same principle is at play with new members: Get them more actively involved, and their membership experience will be more memorable. The Decision to Volunteer found that young members are more likely to see the benefits of volunteering than older generations.

What to Do When Your Members Hate Technology

Socious

It has all the administrative wizardry your staff needs and the member-facing functionality to keep your members and prospects engaged. You’re worried your members will hate it. Maybe they’re less experienced with web-based technology. More Members Are Using (and Enjoying) Technology Than You Might Think. First, why do you think your members will hate your new technology? The other thing that has changed is your members’ experiences.

New Year, New Technology?

YourMembership Blog

Technology. Ideas to help you engage, empower and retain members. New Year, New Technology? It’s an excellent time to reevaluate the technology you’re using. The goal behind technology, as I’ve written in past posts, is to simplify your daily tasks. January is technology month here at the YourMembership.com blog. (Of Of course, technology is on our minds every day because that’s what we do.)

Social Media Roundup: The Personal Approach to Member Engagement

Associations Now

Get personal to boost your member engagement. Plus: how mobile technology can benefit your recruiting efforts. A step-by-step guide to member engagement for everyone would be ideal—but an individualized approach is your solution when it comes to increasing involvement. RT @christinagsmith My last blog post with @YourMembership : 3 Ideas for Member Engagement [link]. What works for your organization when it comes to improving member engagement? (ht