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Daily Buzz: A Better Strategy for Member Research

Associations Now

At Business 2 Community , digital marketing pro Steve Hamm warns about the problems that happen over time—and the strategies to fix those issues. Fast Company makes the case that automating some hiring and recruitment tasks can make the whole process less painful. Erin Griffith of The New York Times assesses the trend.

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Diversify Your Retention Rate, and Other Membership Ideas

Associations Now

Your intrepid membership blogger returns from two conferences at regional societies of association executives with a roundup of tips and ideas, including great questions for member research and the power of delegating metric measurement to staff. Here’s a new membership metric for your association to track: retention rates.