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Where Does Your Association Stand on Stakeholder Development?

YourMembership

In it Jeff pushes back on the traditional practices of member engagement and suggests an alternative strategy that he has labeled “stakeholder development.”. As Jeff so rightly pointed out, there is a lot of discussion in the association world these days focused on identifying and implementing new member engagement strategies.

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Association Weekly Wrap-Up for February 8th!

YourMembership

Well, things are changing: the economy, technology, social media tools and paradigms for using them, generation shifts. Here are three fail-safe strategies that are guaranteed to kill your general sessions and create the walking dead! 7) Membership IS the Value of Membership by Shelly Alcorn. Lou Gerstner, IBM.

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