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As Coffee Loses Its Punch, Tea Association Steeps In Industry Growth

Associations Now

In a survey from YouGov , 42 percent of respondents ages 18 to 29 said they love their coffee, and another 42 percent in this age bracket said they appreciate their tea. Millennials are changing the status quo, making them equal. But it’s not a choice of one or the other for many: Some just drink both. ” A Cultural Shift.

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