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Gen Y Favors Loyalty When Shaping Brand Perception, Study Finds
Associations Now
SEPTEMBER 17, 2013
Gen Y consumers value loyalty in branding, influenced by peer reviews and brands introduced to them as children, according to a new Concentric Marketing study, “ Everything You Thought You Knew About Millennials Might Not Be True.” And it’s trust that breeds loyalty. To create long-term followers, branding must reflect that.
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