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Test-Drive Your Next Member Recruitment Campaign
Associations Now
JULY 2, 2019
Digital marketing tools make it easier to test out a member recruitment campaign in real time. When it comes to new-member recruitment, a little bit of testing and tinkering can go a long way to a successful outcome. Here’s how the AOA team did it. Email marketing. AOA tested its call-to-action messages using A/B testing.
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