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Test-Drive Your Next Member Recruitment Campaign

Associations Now

Digital marketing tools make it easier to test out a member recruitment campaign in real time. When it comes to new-member recruitment, a little bit of testing and tinkering can go a long way to a successful outcome. Here’s how the AOA team did it. Have you piloted a member recruitment campaign with a chapter?

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2 Ways for Associations to Appeal to Young Professionals

GrowthZone

The next era of the association world is dependent on recruitment, engagement, and renewals of young professionals. Written by the GrowthZone team, a recent article in Minnesota Meetings and Events magazine discusses a variety of ways to promote unrecognized membership benefits to young members and prospects.

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Association Brain Food: 10.20.23

Reid All About it

Learn how to properly assess your organization’s risks—both the obvious and hidden ones; develop a risk management strategy for the organization to cover the three main risk domains—security, digital, and personnel; empower your team to reduce risk; and transfer risk to insurance partners more effectively. 1 CAE credit. More info/register.

Maryland 272
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Association Brain Food: 10.6.23

Reid All About it

Another take on the young professional recruitment challenge comes from James Young of Product Community. It is no longer a weird experiment in some back room with a tiger team.” Next gen membership #2. Host: Professionals for Association Revenue Wed 10/11 at 11 a.m. Hear how to reduce costs across your events program. 1 CMP credit.

Revenue 256
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Advocacy and Governance 2.0

Association Adviser

Besides having boundless energy and vision, Sabuco and Hedberg are relentless networkers who leverage their global connections to recruit powerhouse board members, advocates and ambassadors to support their missions. Learn how a small, dedicated team got the initiative through Congress. . So, what’s the ideal board size?

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Association Brain Food Weekly: 2.18.22

Reid All About it

Your maturity score tells you the degree to which your organization is effectively using research, branding, marketing, UX design and content, technology, and your team to achieve business goals. Learn new ways to recruit members as well as ideas to help engage and retain current members. Agile course development. More info/register.

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