Minnesota Police Chiefs’ Digital Campaign Aims to Boost Recruitment

Associations Now

Whether in big cities or small towns, recruiting is becoming a major challenge for Minnesota police forces—and it’s a problem the Minnesota Chiefs of Police Association’s Wear the Badge campaign aims to reverse. With police officer recruitment becoming an increasingly serious problem throughout Minnesota, the association that serves its chiefs of police is changing up its tactics this week.

Reduce Barriers to Entry

Spark Consulting

Just about every association I know of is struggling to recruit younger members (aka Millennials). Even if they don’t, those committed young fans will contribute in all sorts of valuable ways: volunteering to help with the mission-driven work of the organization, recruiting other supporters, amplifying messages and stories online and on social media. Pay special attention to the stories of the Capital Area Food Bank and the CFA Society of Minnesota on pages 28-31.


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Test-Drive Your Next Member Recruitment Campaign

Associations Now

Digital marketing tools make it easier to test out a member recruitment campaign in real time. When it comes to new-member recruitment, a little bit of testing and tinkering can go a long way to a successful outcome. At the American Optometric Association, a piloted approach with chapters pointed the way to a successful national member recruitment campaign to reach more young people. Have you piloted a member recruitment campaign with a chapter?

A Simple Tactic to Appeal to Prospective Young Members


In an article recently featured in Minnesota Meetings and Events magazine, GrowthZone explored benefits that attract young professional members. This, in turn, increases recruitment and retention numbers. Tweet. This demographic has high expectations for their association memberships; with the influx of millennials and Gen Z into the workspace, associations must continue to consider their offerings carefully. Providing benefits that young professionals really want is critical.

2 Ways for Associations to Appeal to Young Professionals


The next era of the association world is dependent on recruitment, engagement, and renewals of young professionals. Written by the GrowthZone team, a recent article in Minnesota Meetings and Events magazine discusses a variety of ways to promote unrecognized membership benefits to young members and prospects. Tweet. This article covers two aspects of membership certain to appeal to this generation.

State Troopers Held a Beauty Contest for Their Cruisers

Associations Now

The added publicity also served as a national recruiting opportunity for many agencies during a time when recruitment efforts have become difficult for many law enforcement departments, Ishee added. Minnesota State Patrol. To help instill camaraderie among state troopers throughout the country, as well as generate a little publicity, the American Association of State Troopers launched a social media campaign calling on people to vote for the “Best Looking Cruiser.”.

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Everyday Technology: Innovative Ways To Do More With Less

Beth Kanter

Idealware partnered with the Minnesota-based MAP for Nonprofits on this project into how, and how effectively, human services organizations are using technology to innovate their service delivery. And through our survey of 180 Minnesota human service nonprofits, and detailed follow-up interviews with staff members from 13 of those organizations, we identified the core elements common to their successes to create a framework for innovation. Flickr Photo by Nielio.

Advocacy and Governance 2.0

Association Adviser

Besides having boundless energy and vision, Sabuco and Hedberg are relentless networkers who leverage their global connections to recruit powerhouse board members, advocates and ambassadors to support their missions. In this month’s episode of Association Adviser TV , Katie Nadeau, operations director of the Minnesota Business Partnership, offers valuable tips for keeping CEOs and other C-Suite execs engaged with your organization.

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Luggage Tags and Breath Mints: How MSAE Refreshed Itself As Associations North

Association Adviser

AA: Ho w does it help your association recruit and retain more members? North was a big question since we represent Minnesota, North Dakota and South Dakota. Angela Kisskeys, Associations North. Most associations wouldn’t risk offending or confusing their members by giving them air freshener and breath mints, but earlier this year the Midwest Society of Association Executives handed out plenty of both to members in celebration of their “fresh,” new name, Associations North.