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Association Brain Food Weekly: 5.21.21

Reid All About it

Sze Pak Ng, Community Engagement Specialist, Matchbox Virtual Media. Hear how the Minnesota Society of CPAs launched a new AMS in March 2020, right as the pandemic began to unfold. Reggie Henry (interviewer), Chief Information and Engagement Officer, ASAE. Tue 5/25 at 1 p.m. Disruptive Technology: Launching an AMS During a Pandemic.

San Jose 369
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Luggage Tags and Breath Mints: How MSAE Refreshed Itself As Associations North

Association Adviser

Her insight into their rebranding research process left us with the strong impression that their new tagline of “moving professionals forward” is much more than a platitude; but a promise to members. A name change was never the plan, but organically in the re-brand process it was revealed this was something to explore.