New York City Recruitment Strategy Team 
Associations Now
NOVEMBER 5, 2019
Launching a chapter network has helped PEN America, a literary organization with almost 100 years of history, recruit new members and reinvent opportunities for member engagement at the local level. The strategy reflects a significant shift from the way PEN America used to operate, says Director of Membership Rebecca Werner.
Associations Now
AUGUST 6, 2019
I like one in particular, not only for its content but also because of its promotional strategy. It’s the New York Times podcast, The Daily. Meanwhile, in the New York City market, the Times recently started a pretty slick location-based ad campaign centered on two themes: “The Truth Is Local” and “The Truth Is Worth It.”
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Associations Now
NOVEMBER 26, 2019
I like one in particular, not only for its content but also because of its promotional strategy. It’s the New York Times podcast, The Daily. Meanwhile, in the New York City market, the Times recently started a pretty slick location-based ad campaign centered on two themes: “The Truth Is Local” and “The Truth Is Worth It.”
Association Adviser
MARCH 19, 2013
If you look back at our most popular reader polls of the past three years it’s interesting to see how your peers’ concerns have shifted from strategy (2010) to communication and innovation (2011) to tools and technology (2012). In response, NYSSA started monthly gatherings at local pubs in New York City.
Reid All About it
MAY 12, 2017
The new CIO is more than a technology manager. They have an adeptness for business strategy and more. Recruiting new members is important, but existing members are the lifeblood of your association. – ASAE Technology Section Roundtable: Digital Transformation (New York City). Association Chat).
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