New York City Recruitment Strategy Washington 
Associations Now
NOVEMBER 5, 2019
Launching a chapter network has helped PEN America, a literary organization with almost 100 years of history, recruit new members and reinvent opportunities for member engagement at the local level. The strategy reflects a significant shift from the way PEN America used to operate, says Director of Membership Rebecca Werner.
Reid All About it
MAY 12, 2017
The new CIO is more than a technology manager. They have an adeptness for business strategy and more. Recruiting new members is important, but existing members are the lifeblood of your association. – ASAE Technology Section Roundtable: Digital Transformation (New York City). Association Chat).
Association Adviser
JUNE 17, 2014
“Your job is to make whatever organization you represent more effective in more that [members] can’t do it for themselves,” explained Johnson, who started his career as an association lobbyist in Washington, D.C. Technology is the biggest driver of change in online learning, career development and executive recruiting, said Yates.
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