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4 Ways to Optimize Your Association's Sponsorship Program

ISAE

Not only do sponsorships generate important revenue for your day-to-day operations, but they also allow you to strategically plan for the future and expand the important work you’re doing to serve your members. If you already have a sponsorship program—great! Find the story in your data and use it to shape your sponsorships moving forward.

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Association Brain Food Weekly: 9.18.20

Reid All About it

The weekly list of free educational events and resources for the association community… Association marketing. WBT Systems explains how to market your association’s credentialing programs in a crappy economy. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm. Fri 9/18 at 1 p.m.

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5 Great Reads About Association Marketing & Engagement

SCD Group

Snapchat Has Grown Up: What You Need To Know As A Marketer By Keith Quesenberry via Social Media Today Snapchat marketers have reached engagement rates of 80% compared to Facebook where a 1% engagement rate is now considered good. 7 Content Marketing Lessons From 41,525,103 Website Visits By Hiten, Hitenism.com Content = Marketing.

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Membership Businesses: Meet The Female Founders Leading the Way

Disciple Media

By honing in on a specific audience within the fitness market, Isabelle curates specialized content and experiences that enable genuine connections and meet the unique needs of her members. With over 2000 members and an impressive retention rate of 98%, Short & Sweat’s success underscores the power of niche-focused offerings.

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The World of Opportunities for AMCs: A YM Perspective

YourMembership

In early 2000, we were focused on state and local chapter associations, which we viewed as being underserved by the association management software (AMS) providers of the day. Some associations are losing market penetration within their industry when looking at the percentage of potential members versus the number actual members.

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Membership Marketing Blog: How to Recognize a Good Strategy?

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. How to Recognize a Good Strategy? We are told that the organization is going to launch a bold new strategy. Speaking Engagements.

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Association Brain Food Weekly: 3.22.19

Reid All About it

They advise associations to “ rethink how you approach needs assessments if you wish to develop and deliver relevant, useful education that meets existing market needs and anticipates future needs.”. Do you have a strategy to keep them coming back to you – for content, resources and to take action? 1 CAE credit. Tue 3/26 at 1 p.m. –

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