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Association Brain Food Weekly: 7.21.17

Reid All About it

Instructional designers can create educational spaces for our learners in virtual environments that let them explore “what if?” Presenter: Jeff Hurt, executive vice president, education and engagement, Velvet Chainsaw Consulting. Learners don’t need points, leaderboards, or virtual trophies to be engaged with their learning.

Las Vegas 231
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Long Live Your Education Sessions: How To Repurpose, Reuse and Recoup Meeting Costs

Tom Morrison

All of the above are pieces to a new revenue model called, “Repurpose, Repackage, Reuse,” to selling knowledge to your members. By repurposing, repackaging and reusing content, it has enhanced our member engagement and increased our revenue per member from $1,500 in 2006 to $2,200 in 2013. That was huge!

Cost 40
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Jeffrey Cufaude, Idea Architects: Seen Elsewhere: Building Creative.

Idea Architects

Seen Elsewhere: Building Creative Capacity, Emerging Education Models, and Group Decision Making. How Secure is Your Professional Development Revenue Stream? Here are a few of the recent developments in education that no doubt will find their way in some form to association efforts. Open source education.

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The (Questionable) Value of Being the Authority

Jamie Notter

They’re going to stick with their online encyclopedia and a set of educational curricula (which actually accounts for 85% of their revenue anyway…who knew?). December 2006 (10). November 2006 (9). October 2006 (8). September 2006 (10). August 2006 (12). July 2006 (5). June 2006 (9).

Library 70
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Compare Association Management Software Platforms

GrowthZone

The platform includes fundraising initiatives, membership, member portals, communities, microsites, meetings, events, eBusiness, revenue accounting, reports, dashboards, training, and continuing education management with multiple upgrades a year. has been building web applications since 2001 and launched Wild Apricot in 2006.

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Another Look at Freemium for Association Memberships

Associations Now

Freemium has gotten plenty of attention since the term was coined in 2006 , and Chris Anderson’s analysis in Free: The Future of a Radical Price put it on the business-trend map. In comparison, the average association’s membership dues make up 38 percent of its revenue, according to past ASAE research.

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Carole Baskin is killing it in marketing: How the non-profit in ‘Tiger King’ dominates digital strategy

Association Success

One of BCR’s early forays into reaching way more people than could ever visit its Tampa headquarters was joining YouTube on August 15, 2006. Cat videos were always among the viral hits on the Internet, so it’s no surprise that big cats also drive people wild. Accounts on Facebook, Twitter, Instagram and other platforms followed.

Strategy 100