Membership Marketing

NOVEMBER 4, 2010

In my last post, I noted the importance of building a mechanism to capture leads that come to your website through SEO, SEM, social media, third party links, or online ads. However, an attractive offer of free additional information related to their search can be enticing. Using Social Media to Recruit Staff.

Social Media 40

Social Media System Price Survey 40

Membership Marketing

MAY 25, 2012

The comparison of practices and better renewal rates or more members provides strong directional information to help you select the tactics and strategies that might fit into your marketing plans for the upcoming year. ► 2007. (51). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6).

Marketing 40

Marketing Report Price Survey 40

Membership Marketing

DECEMBER 28, 2010

Initiate and Cultivate Potential Member Relationships – We find that a promotion sent to a prospective member who provided an opt-in to receive more information from an organization will garner up to four times the response than the next best list. ► 2007. (51). Non-Dues Revenue. (1). Social Media. (5).

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

NOVEMBER 1, 2010

So how do you get a visitor to opt-in to receiving additional information from an organization? This involves trading valuable information in exchange for the right to continue a dialogue with a prospective member. If a visitor to your site desires to access valuable information, you do not have to give away the store.

Tools 40

Tools Marketing Recruiting Recruitment 40

Membership Marketing

JANUARY 26, 2012

If you have not done so, you may want to use the “Subscribe through Email” button on the top right of the blog home page to stay in contact for releases of information. ► 2007. (51). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). © 2007 - 2012, Tony Rossell.

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

APRIL 9, 2010

On the other hand, in a push marketing system the sales efforts are initiated by the producer and information is pushed toward the buyer. Instead of initiating a relationship by selling a membership, we allow potential members who are seeking specific information to find us through the very content they seek. • Social Media Ads.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

FEBRUARY 21, 2011

We are a social species. We come out of the womb with the ability to sop up information from people around us. This is where I think social media plays a role. Last year I had written a post entitled Social Medial: Manure or Pearls? ► 2007. (51). Non-Dues Revenue. (1). Social Media. (5).

Innovation 40

Innovation Marketing Price Survey 40

Membership Marketing

SEPTEMBER 13, 2011

The comparison of practices and outcomes in membership provides strong directional information on what strategies might be added or dropped to help improve an organization’s membership program. ► 2007. (51). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). ► September. (6).

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

OCTOBER 10, 2011

There is no "silver bullet" - direct mail, email, social media, events, member get a member. The surge of technology has caused a social media explosion that is difficult to keep up with and challenging to imitate. The bar has been raised in the areas of networking and providing up-to-date and exclusive information.

Marketing 40

Marketing Survey Social Media Price 40

Membership Marketing

SEPTEMBER 13, 2010

And, in line with the quote above, I believe you need to track two key pieces of information. For example, social media can be fun and it can produce a good membership ROI, but if it takes up time that could be spent on more productive media, then it may not be the best investment. 3 comments: Information Marketing.

Marketing 40

Marketing Price Recruiting Recruitment 40

Membership Marketing

JULY 26, 2011

You ground your projections with the best information that you have at the time. ► 2007. (51). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). © 2007 - 2012, Tony Rossell. On any new product or client launch without historical data, you are jumping into the unknown. .

Marketing 40

Marketing Project Price Survey 40

Membership Marketing

OCTOBER 4, 2010

Helpful Information – Appreciate that! Informative Post - Like To See More On Pricing Tactics - Thanks. ► 2007. (51). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). © 2007 - 2012, Tony Rossell. Email This BlogThis! Share to Twitter Share to Facebook.

Price 40

Price Marketing How To Survey 40

Membership Marketing

JUNE 10, 2010

Out of a list of 10 options, association executives are most likely to rank growth in member counts (22%), revenue growth (21%), and net revenue growth (21%) as the primary definition of success for their organization. And online registrants are likely to sign up for programs in response to mailed information. ► 2007. (51).

Report 40

Report Tips Marketing Price 40

Membership Marketing

JULY 1, 2010

Is the theory that members need more information before making a decision or that they simply need more reminders in order to stay on their radar? Practical Uses of Social Media for Association Mar. ► 2007. (51). ► 2007. (51). Non-Dues Revenue. (1). Social Media. (5). Tony Rossell.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

NOVEMBER 14, 2011

Along similar lines, if something isn’t going quiet as planned, customers do understand, provided you inform with them within a reasonable time frame rather than surprising them with bad news at the last minute. ► 2007. (51). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6).

Marketing 40

Marketing Price Survey Tips 40

Membership Marketing

MAY 17, 2010

Much effort in membership engagement and retention is focused on informing members of all the great things an association does. But the research shows that giving members more information falls short. The bottom line is that lots of information sent to a member does not build engagement. ► 2007. (51). ► May.

Marketing 40

Marketing How To Price Analysis 40

Association Mavens

MAY 5, 2014

Don’t miss out on this informative talk with Ben! Now let’s dive into seeing if you can explain for me the biggest value that these types of online communities, private online social networks provide for associations. And I always to back to the ASAE study that was released—I think it was in 2007—called “The Decision to Join.”

Social Media 40

Social Media Strategy Software Newsletter 40

Membership Marketing

JUNE 18, 2011

But groups that are tied to a concept like curriculum, medical information, or quality have seen expansion over the past decade. ► 2007. (51). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). © 2007 - 2012, Tony Rossell. ” That is a need which will never go away. .

Marketing 40

Marketing Price Survey Products 40

Membership Marketing

SEPTEMBER 21, 2010

Thanks for sharing such an wonderful information. Let me know if you want more information. ► 2007. (51). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). © 2007 - 2012, Tony Rossell. 4 comments: SEO Hampshire. Great post!! September 23, 2010 1:35 PM. Tony Rossell.

Marketing 40

Marketing Price Survey Discount 40

Membership Marketing

DECEMBER 11, 2009

So if you have the opportunity, please feel free post a comment here with your suggestions of any membership marketing areas for which you want additional benchmarking information. ► 2007. (51). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). © 2007 - 2012, Tony Rossell.

Marketing 40

Marketing Survey Analysis Price 40

Membership Marketing

NOVEMBER 11, 2011

In point three, I mention "defining your value propositon" which should be driven by prospective member needs, but I appreciate you specifying the need for this information. ► 2007. (51). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). © 2007 - 2012, Tony Rossell.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

MARCH 14, 2011

Thanks for making this critical, thought provoking information available on your blog and please do keep it coming! ~JS. Also, take a look at my July, 2007 post on discounts (see link below). ► 2007. (51). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). March 16, 2011 3:51 PM.

Price 40

Price Products Marketing Discount 40

Membership Marketing

OCTOBER 19, 2010

A competitor having membership information is much less important than that competitor’s ability to execution on what they have learned. ► 2007. (51). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). © 2007 - 2012, Tony Rossell. ► September. (6). ► July.

Recruiting 40

Recruiting Recruitment Price Chicago 40

Membership Marketing

AUGUST 10, 2010

Channels – In some social media that I monitor, I hear the question posed, “should I move my renewal efforts from mail to email?” Hi Nicole -- I am glad you found the information of help. ► 2007. (51). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

NOVEMBER 8, 2010

When you analyze the data, you find a nugget of information that can change all of your preconceived ideas. That the membership model is rapidly changing as a result of increased access to free information. Using Social Media to Recruit Staff. ► 2007. (51). ► 2007. (51). Non-Dues Revenue. (1).

Marketing 40

Marketing Recruiting Recruitment Survey 40

Membership Marketing

MARCH 23, 2010

I hope this information is of help. ► 2007. (51). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). © 2007 - 2012, Tony Rossell. Finally, our Membership Marketing Benchmarking Survey confirmed the effectiveness of higher frequency renewal programs. Tony Rossell. Good Blogs.

Tips 40

Tips Marketing Sample Price 40

Membership Marketing

JUNE 17, 2010

If someone else can give better information, faster service, and lower prices, then an organization can be outflanked. Tony.interesting information great comments. ► 2007. (51). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). © 2007 - 2012, Tony Rossell. Good Blogs.

Organization 40

Organization Price Survey Recruiting 40

Membership Marketing

JANUARY 29, 2010

’ They gather information, analyze it, and then use it to become even better” (page 38). ► 2007. (51). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). © 2007 - 2012, Tony Rossell. • Offer tests – Can impact response by 200 percent. ► August.

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

MARCH 5, 2010

Under this method, when a free trial is accepted, the respondent provides their credit card information and has a limited period of time to evaluate the membership. ► 2007. (51). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). © 2007 - 2012, Tony Rossell. ► August.

Price 40

Price Marketing Cost Survey 40

Membership Marketing

MARCH 22, 2010

Please find my contact information on the front page of my blog. ► 2007. (51). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). © 2007 - 2012, Tony Rossell. I need them as support for my argument that it would be bad form to use invoice on our member form for renewal.

Marketing 40

Marketing Sample Price Survey 40

Membership Marketing

JANUARY 27, 2010

Nice picture of dog and really great idea about marketing thanks for share this information. Really great information about marketing thanks for share it. This information is really helpful for me. ► 2007. (51). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). Good Blogs.

Recruiting 40

Recruiting Recruitment Marketing Price 40