Membership Marketing

JUNE 20, 2012

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. So Why Test in Membership Recruitment? The total revenue for the control group came to $24,150 while the total revenue for the test group came to $39,999.

Marketing 40

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Membership Marketing

NOVEMBER 11, 2011

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

JULY 17, 2012

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Way back in 2007, I developed a white paper around a concept that I called the Membership Lifecycle. Recruitment -- when prospects choose to join you. Publications.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

MARCH 12, 2012

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. A number of years ago, I shared about a dashboard that I created to help with keeping track of your organization’s membership numbers. ► 2007. (51).

Marketing 40

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Membership Marketing

NOVEMBER 1, 2010

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Maximizing your Website as a Tool for Membership Recruitment. So how do you get a visitor to opt-in to receiving additional information from an organization?

Tools 40

Tools Marketing Recruiting Recruitment 40

AMR Management Services

OCTOBER 2, 2012

This trend strips traditional media and associations of subscription / membership revenue, depresses ad revenues and results in little left over for investment in good journalism, or educational programs and new ventures in the case of associations. HBR’s print advertising revenues dropped 24 percent in 2009. Older Post.

Case Study 64

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Membership Marketing

JULY 5, 2011

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Membership organizations reported a triple play in membership numbers in the soon to be released 2011 Membership Marketing Benchmarking Report. ► 2007. (51).

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Membership Marketing

JANUARY 26, 2012

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Last year over 650 membership organizations took part in this research. And this year we had over 750 organizations submit their data. ► 2007. (51).

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Membership Marketing

DECEMBER 12, 2011

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Also, here are links to some job opportunities with membership marketing organizations that you may want to explore. Non Dues Revenue and Affinity Programs for Members.

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Membership Marketing

MAY 25, 2012

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. I hope that you find the 2012 Report of help as you seek to maximize the membership results for your organization. ► 2007. (51). Membership Recruitment. (4).

Marketing 40

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Membership Marketing

JULY 26, 2011

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. You do not know what lists, offers, messages, or timing are best for a given product or organization. Unleash the Power of Market Testing in your Membership Recruitment.

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Membership Marketing

MARCH 9, 2012

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. The economics of membership includes important toics like: • Steady State Analysis – Determining the future membership size of your organization. Tony Rossell.

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Membership Marketing

DECEMBER 30, 2011

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Unleash the Power of Market Testing in your Membership Recruitment. Non Dues Revenue and Affinity Programs for Members. ► 2007. (51). ► 2007. (51).

Tools 40

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Membership Marketing

SEPTEMBER 13, 2011

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. I hope that you find the 2011 Report of help as you seek to maximize the membership results for your organization. ► 2007. (51). Membership Recruitment. (4).

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Membership Marketing

JANUARY 19, 2012

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. What is the best direction for your organization to increase the value equation? Unleash the Power of Market Testing in your Membership Recruitment. ► 2007. (51).

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Membership Marketing

SEPTEMBER 13, 2010

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. More Marketing Channels Available for Membership Recruitment. Labels: Marketing Media , Membership Recruitment. Speaking Engagements. Speaking Engagements.

Marketing 40

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Membership Marketing

MARCH 31, 2010

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. So the other day, we decided to run response rates by state for one membership organization. Unleash the Power of Market Testing in your Membership Recruitment.

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Membership Marketing

OCTOBER 7, 2011

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Recruitment, Retention, and Engagement Trends. Unleash the Power of Market Testing in your Membership Recruitment. Case Study: A Thriving Membership Organization.

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Association Adviser

FEBRUARY 18, 2014

Working for Arnold Schwarzenegger, I learned you have to be a great listener and recruiter of talent. During an economic downturn, that’s when people tend to forego their regular maintenance and inspections—an important source of revenue for our members. Arnold Schwarzenegger starting in 2007. He is a great recruiter of talent.

Leadership 60

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Membership Marketing

FEBRUARY 16, 2011

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Last year’s research highlighted some important trends and outcomes that membership organizations have experienced. ► 2007. (51). Speaking Engagements.

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Association Adviser

MAY 20, 2014

.” Of course, no association executive would disagree with this set of social media goals: raising revenue, getting the word out, and encouraging members to attend meetings and contribute their time. percent agree); member recruitment (10.8 percent agree); member recruitment (10.8 Real world example.

Social Media 60

Social Media Communications Content Strategy 60

Membership Marketing

JANUARY 18, 2012

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. ” Benchmarking data from other organizations is a good starting point for any analysis. Unleash the Power of Market Testing in your Membership Recruitment.

Marketing 40

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Membership Marketing

OCTOBER 20, 2011

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. For example, 82% of organizations that raised dues by between 1% and 10% reported renewal rates of 70% or better after the increase. ► 2007. (51). Good Blogs.

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Membership Marketing

APRIL 4, 2012

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Unleash the Power of Market Testing in your Membership Recruitment. ► 2007. (51). Membership Recruitment. (4). Non-Dues Revenue. (1). Good Blogs.

Report 40

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Membership Marketing

JUNE 18, 2011

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Build your organization around an idea instead of around a specific product or around a specific job or industry. ► 2007. (51). Membership Recruitment. (4).

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Membership Marketing

MARCH 31, 2011

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. These dues related questions were also included in our 2007 Membership Dues Increase Study. Unleash the Power of Market Testing in your Membership Recruitment.

Marketing 40

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Membership Marketing

DECEMBER 28, 2011

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. We are told that the organization is going to launch a bold new strategy. Do they address the real problem or challenge your organization is facing? ► 2007. (51).

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Membership Marketing

MARCH 27, 2012

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Unleash the Power of Market Testing in your Membership Recruitment. ► 2007. (51). Membership Recruitment. (4). Non-Dues Revenue. (1). Good Blogs.

Marketing 40

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Membership Marketing

SEPTEMBER 21, 2010

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Most membership organizations will find that the most likely members not to renew are first year members. ► 2007. (51). Speaking Engagements. Publications.

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Membership Marketing

MARCH 7, 2011

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. I get a lot of questions about this, so I thought it might be of help to provide some sample language you can use to present this option on recruitment and renewal efforts.

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Membership Marketing

NOVEMBER 14, 2011

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Unleash the Power of Market Testing in your Membership Recruitment. Five Steps to Building a Membership Recruitment St. ► 2007. (51). ► 2007. (51).

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Membership Marketing

JUNE 10, 2010

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. For associations with over 5,000 members, direct mail is considered the most effective channel for new member recruitment. Membership Marketing Blog. Speaking Engagements.

Report 40

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Membership Marketing

JULY 22, 2010

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Email Usage Up, but Effectiveness Rated Lower for Membership Recruitment. What is your organizations experience? Speaking Engagements. Speaking Engagements.

Recruiting 40

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Membership Marketing

OCTOBER 21, 2011

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Case Study: A Thriving Membership Organization. One of the membership organizations that I like to follow is Costco. Case Study: A Thriving Membership Organization.

Case Study 40

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Membership Marketing

APRIL 23, 2012

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. • The average renewal rate for individual membership organizations this past year was 78% and the average renewal rate for trade or organizational memberships was 85%.

Marketing 40

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Membership Marketing

DECEMBER 13, 2010

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Unleash the Power of Market Testing in your Membership Recruitment. ► 2007. (51). Membership Recruitment. (4). Non-Dues Revenue. (1). Good Blogs.

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Membership Marketing

MARCH 8, 2012

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. While this is only a small percentage of the organizations overall budget, it is nevertheless a useful sum for the purpose intended.” ► 2007. (51).

Social Media 40

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