Report: Email More Effective Than Social Media at Attracting Customers
Associations Now
JANUARY 21, 2014
New data from McKinsey & Company found that although email use is declining, it is still significantly more effective than other forms of communication for marketers looking to gain new customers. consumers who use email daily and a 2013 marketing survey that found email prompted purchases at three times the rate of social media networks.
Let's personalize your content