Association Adviser

NOVEMBER 21, 2016

Associations that publish advertiser-supported media may hesitate to continue asking for advertising dollars during an economic recession or crisis, but as Sir Martin Sorrell of WPP noted in 2009 , it often costs firms more in the long run to recover the resulting lost ground. Use online media to communicate more.

Case Study 60

Case Study Directory Cost Revenue 60

Higher Logic

DECEMBER 22, 2015

He asked our five innovative community managers some tough questions, and they provided real answers. The Kick-Ass Community Managers. Ben Martin , CAE, Online Community Results. James Baumann , Director of Communications & Marketing, The Association of College & University Housing Officers - International (ACUHO).

Social Media 120

Social Media Library Resources Guidelines 120

Mizz Information

DECEMBER 14, 2011

Communication --Weve all heard of "build it and they will come" syndrome when it comes to social media, but a whole member category basically built on pay your dues to join then figure it out from there? Advertising/Revenue --I have to admit Im kind of sad to see this thing fail because I think it could have been a success.

Social Media 40

Social Media Revenue Discount Newsletter 40

AMR Management Services

OCTOBER 2, 2012

Unfortunately, media and associations have been experiencing a similar pattern disruptive to the status quo, which has been accelerating through the last decade: trends toward digital publishing, online engagement and community-generated content. Like many print media outlets, HBR was facing declining subscriptions and advertising.

Case Study 64

Case Study Library Content Kentucky 64

Mizz Information

JULY 1, 2012

Yet another "oops" already, with regard to the new Facebook email--now people are reporting that contacts e-mail addresses on phones and other devices have been altered without their consent, and their e-mail communication is being redirected and lost. In case youre interested in the non-social media side of me, I do love me some Pinterest.

Social Media 40

Social Media Team Examples Report 40

AMR Management Services

SEPTEMBER 27, 2012

Most associations rely on membership for revenue, typically 30-50 percent of net profit. Although I think we’re all tired of hearing the fear and dread about how social media will kill the association – I don’t think that’s true. It might also be a learning opportunity. 177 million.

Social Media 64

Social Media Library Kentucky Directory 64

Association Subculture

DECEMBER 7, 2009

Monday, December 7, 2009. If implemented on a wide scale, this will truly revolutionize the association community and eliminating membership dues does not come without a clear, daunting and somewhat frightening mandate to innovate in a thousand other ways to successfully implement the change. December 8, 2009 8:33 AM.

United States 100

United States Price America System 100

Mizz Information

JUNE 21, 2011

In the case of United Breaks Guitars, the figure of $180 million has been tossed around, which I think is a bit of a reach, but even without the drop in stock price allegedly caused by the incident, there are certainly costs associated with managing a brands reputation in this age of social sharing. at 11:54 AM. Email This BlogThis!

Class 40

Class Social Media Cost Price 40

Membership Marketing

MARCH 9, 2012

ASAE Marketing, Membership & Communications Conference. There promises to be many great speakers and sessions at the upcoming ASAE Marketing, Membership and Communications Conference held May 23 and 24 in Washington, DC. • Life Time Value (LTV) – Understanding the long-term revenue stream a members will produce.

Marketing 40

Marketing Price Analysis Survey 40

Association Subculture

OCTOBER 11, 2011

It is part of a worldwide drive for greater social justice.".Mohamed For far too long we have wandered in the wilderness of non-dues revenue, return on investment, sales and marketing. communications. (4). community. (3). social media. (3). ► 2009. (14). El-Erian, Listen to Occupy Wall Street.

United States 100

United States Discount Class Leadership 100

Membership Marketing

MARCH 27, 2012

ASAE Marketing, Membership & Communications Confer. Fundraising with Social Media. ► 2009. (69). ► 2009. (69). 2009 Benchmarking Survey. (12). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). . ▼ March. (4). ► February. (1). teamwork.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

MARCH 12, 2012

ASAE Marketing, Membership & Communications Confer. Fundraising with Social Media. ► 2009. (69). ► 2009. (69). 2009 Benchmarking Survey. (12). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). . ▼ March. (4). ► February. (1). teamwork.

Marketing 40

Marketing Price Survey Recruiting 40

AMR Management Services

AUGUST 6, 2011

The combined operations bring AMR to 65 employees, 30 full-service and project-based clients and more than $6 million in annual revenue. “It allows me to start slowing down while continuing my passions of speaking about generational differences, social media and consulting with associations to develop strong boards.”

St. Louis 64

St. Louis Library Kentucky Association Management 64

Membership Marketing

NOVEMBER 4, 2010

In my last post, I noted the importance of building a mechanism to capture leads that come to your website through SEO, SEM, social media, third party links, or online ads. Therefore, the initial goal is to get an opt-in from the visitor for future communications. Using Social Media to Recruit Staff. ► May.

Social Media 40

Social Media System Price Survey 40

Association Subculture

NOVEMBER 29, 2011

I believe a strategic plan, linked to nothing but short term revenues, is a ticket to irrelevance. communications. (4). community. (3). social media. (3). ► 2009. (14). And all of those things I mentioned - quick, nimble, entrepreneurial, etc., advocacy. (1). appreciative inquiry. (1). association. (25).

United States 100

United States Leadership Strategy Education 100

AMR Management Services

MARCH 29, 2011

That doesnt host a website, forum or online community? That doesnt communicate regularly with members, trying to keep them up-to-date on the latest industry trends or news? Or, how can we bring in more revenue for the content were already producing? A website or social media? ► 2009. (53). AMR Clients.

Library 64

Library Newsletter Kentucky Content 64

Membership Marketing

NOVEMBER 14, 2011

13 Communicate! Communicate! Communicating regularly demonstrates your accountability, conveys your customer satisfaction emphasis, and that you’re dedicated to serving them. Finally, when in doubt, it’s better to over communicate then under.” ► 2009. (69). 2009 Benchmarking Survey. (12).

Marketing 40

Marketing Price Survey Tips 40

Association Subculture

JUNE 10, 2011

Losing funding means losing jobs means losing members means lost revenue. communications. (4). community. (3). social media. (3). ► 2009. (14). However, a share in the blame on winning at all costs must be given to the system we operate under. advocacy. (1). appreciative inquiry. (1). association. (25).

Innovation 100

Innovation Cost System United States 100

Association Subculture

JANUARY 2, 2012

I continue to believe that in an interconnected world, we no longer have the luxury of sitting back and naval gazing about membership and non-dues revenue. communications. (4). community. (3). social media. (3). ► 2009. (14). Im sick of WIFM and I believe we can change mindsets to WIFU instead.

United States 100

United States Education Leadership Project 100

Association Subculture

FEBRUARY 24, 2010

Non-dues Program Proliferation – If a little non-dues revenue is good, more is better right? Beware of leaders who become obsessed with non-dues revenue programs as a way to generate additional income. communications. (4). community. (3). social media. (3). ► 2009. (14). Not necessarily.

Recruiting 100

Recruiting Recruitment Leadership Revenue 100

Membership Marketing

OCTOBER 10, 2011

There is no "silver bullet" - direct mail, email, social media, events, member get a member. The surge of technology has caused a social media explosion that is difficult to keep up with and challenging to imitate. I need to use direct mail, email, telemarketing and social media for each campaign.

Marketing 40

Marketing Survey Social Media Price 40

Membership Marketing

APRIL 9, 2010

• Social Media Ads. • Affinity Media. As prospective members access the valuable content, they also are asked to opt-in to receiving additional communications from the organization. The Correlation of Social Media Usage and Membersh. ► 2009. (69). 2009 Benchmarking Survey. (12).

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

SEPTEMBER 13, 2010

For example, social media can be fun and it can produce a good membership ROI, but if it takes up time that could be spent on more productive media, then it may not be the best investment. ► 2009. (69). 2009 Benchmarking Survey. (12). Non-Dues Revenue. (1). Social Media. (5). teamwork. (3).

Marketing 40

Marketing Price Recruiting Recruitment 40

Tom Morrison

FEBRUARY 26, 2011

One of the biggest challenges associations face today is motivating and inspiring their Boards to face the facts, and take steps to move their association’s communication strategy, value propositions, and member service models into the future. The best example in everyone’s face right now is “social technologies.”

How To 40

How To Jacksonville Technology Communications 40

Membership Marketing

AUGUST 10, 2010

Channels – In some social media that I monitor, I hear the question posed, “should I move my renewal efforts from mail to email?” What seemed to most positively impact renewals was adding additional communication channels. ► 2009. (69). 2009 Benchmarking Survey. (12). Non-Dues Revenue. (1).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

APRIL 22, 2011

It’s clear that communication is shifting not only to other platforms, but to other devices. (If This follows a substantial growth in the use of email from 2009 to 2010. ► 2009. (69). 2009 Benchmarking Survey. (12). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6).

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

NOVEMBER 11, 2011

I like your steps but would add in one more: Once you know who your market is, shouldn't you then do some homework around what it is they want and need then shape your offerings, marketing and communication around that feedback? ► 2009. (69). 2009 Benchmarking Survey. (12). Non-Dues Revenue. (1). Social Media.

Marketing 40

Marketing Recruiting Recruitment Price 40

Tom Morrison

AUGUST 17, 2011

Key components associations should reengineer that will lead to incredible growth in member excitement, loyalty, and revenues are: Narrowing your focus on doing programs and services for your members they can’t do themselves, allowing you to charge “retail dues.” ► 2009. (1). year round. Do it ALL to reach ALL!

St. Louis 40

St. Louis Los Angeles Jacksonville Conference 40

Membership Marketing

MAY 21, 2010

However, if we think members leave for value issues, we can do research and member interviews to better understand what they are looking to receive and make changes to communications or the products themselves to enhance the value. ► 2009. (69). May 24, 2010 10:19 AM. Belinda Moore (formerly Busoli). May 26, 2010 8:51 PM.

Marketing 40

Marketing Survey Price Cost 40

Membership Marketing

NOVEMBER 8, 2010

It is incumbent upon any association to first provide value to its membership and then to communicate that value to the members on an ongoing basis. Building community and member engagement is the key to successful membership marketing. Using Social Media to Recruit Staff. ► 2009. (69). ► 2009. (69).

Marketing 40

Marketing Recruiting Recruitment Survey 40

Membership Marketing

JANUARY 29, 2010

Alliance Building -- “[Remarkable associations are] secure in who they are and what they bring to the table, these associations communicate clear expectations for each specific partnership and do not hesitate to walk away if a win-win situation does not materialize. ► 2009. (69). 2009 Benchmarking Survey. (12).

Marketing 40

Marketing Price Survey Recruiting 40

AssociationChat

JUNE 28, 2020

We found that while Retail, Real-Estate, and Travel & Hospitality industries have struggled, industries such as Media & Entertainment, Video Conferencing and Social Media have prospered. Audiences still want to engage in the content and follow the shows and actors on social media.

United States 59

United States New York Conference Seattle 59

AssociationChat

APRIL 15, 2020

We found that while Retail, Real-Estate, and Travel & Hospitality industries have struggled, industries such as Media & Entertainment, Video Conferencing and Social Media have prospered. Audiences still want to engage in the content and follow the shows and actors on social media.

United States 52

United States New York Conference Seattle 52