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MTI's Story: Harnessing Community to Digitally Transform

Higher Logic

MTI adopted an online community in 2009. Wondering how your association can stay relevant, effectively connect with younger members, save staff time, increase revenue, and boost retention? Before MTI adopted an online community, it was short on staff, didn’t have an AMS, and its revenue was decreasing. We’ll let MTI tell you.

Revenue 207
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Higher Logic Acquires Vanilla

AssociationChat

Vanilla’s success in the corporate market complements our success with B2B technology companies like Change Healthcare, Juniper Networks, Imperva, and others. Vanilla was founded in 2009 and has helped top brands better engage customers, drive loyalty, empower advocates and reduce support costs.

Arlington 105
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Members Hire Relevant Associations

Potomac Core

Boards and their CEOs aren’t interested in hemorrhaging balance sheets that come from dues losses and shrinking Trade Show revenues. From 2009 forward, leading Associations find ways to maintain their relevance and are perceived as the Industry or the Profession.

Survey 158
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Disruptive Associations

Potomac Core

Be assured that the current slow growth environment or an economic downturn will inflict significant pain on your revenues and membership at some point. Organizational Association balance sheets took significant hits in 2008 and 2009, and there little reason to think otherwise in the current environment. Traditional . Tough Questions?

eBook 100
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Is it Time to Recession-Proof Your Association?

Associations Now

As it happens, I entered the association world 10 years ago, and 2009 was the year associations began truly feeling the pain of the recession that formally started in 2007. As revenues began to trickle at associations and travel budgets tightened, there was much talk about what kind of technological fixes might help right the ship.

Revenue 64
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Association Brain Food Weekly: 1.26.18

Reid All About it

4 million US jobs are expected to be disrupted by technology and other factors between now and 2026. Make Your Marketing Technology Resolutions for 2018. Find out what goes into pricing, how to control the costs of a new AMS, and what questions you should be asking technology vendors to ensure the right fit. CB Insights ).

DC 225
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Stop Selling Stuff

Potomac Core

The organization is investing its revenues to produce market research or technologies that provides meaningful insights to reduce costs or grow top line revenue. How the Association is continually building more allies to help leverage the industry’s position to reduce regulatory compliance costs.

eBook 119