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Attracting Millennials: Are you thinking age-appropriately?

Association Adviser

Attracting millennials to your association requires thinking about the different life stages they are living through – and marketing to them appropriately. A lot of articles out there dispense quick advice about how to attract millennials to your association’s membership: reach them on social media!

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10 Ways to Communicate Better with Instagram

Association Adviser

It is easy and inexpensive to get started with Instagram, but integrate it with the rest of your member communication platform for the biggest impact. Kelly Donovan is the team leader for online marketing at Naylor, LLC. By Kelly Donovan. By now you have most likely heard of Instagram, the photo- and video-sharing app founded in Oct.

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Daily Buzz: Introducing Generation Alpha

Associations Now

As millennials age and Generation Z hits adulthood, “Generation Alpha” enters the frame. Also: how human-centric marketing fosters member relationships. Move over, millennials. Born starting in 2010, Generation Alpha is the first generation born entirely in the 21st century. Play Up Human-Centric Marketing.

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SXSW is here! Association Weekly Wrap-Up for March 8th!

YourMembership

The same result occurs when individuals or organization take even the slightest interest we show them as an invitation to unleash their full marketing cavalcade. 3) Are you Walking a Tightrope When it Comes to Your Association’s Membership Marketing? Three millennials (two males and one female) also served on the committee.

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Industry Group Aims to Make Diamonds a Millennial’s Best Friend

Associations Now

The Diamond Producers Association announced a new “Real Is Rare” campaign in hopes of earning the affection of millennial consumers who crave authentic connections, according to DPA research. Why aren’t millennials in love with diamonds? To mark their 2010 engagement, Prince William gave Kate Middleton his late mother’s sapphire ring.

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The Hourglass Blog: Millennials Are the New Slackers

The Hourglass Blog

Millennials Are the New Slackers. In this case, the blogger is Andrew McAfee and his target is the "entitlement mentality" of many Millennials. In this case, the blogger is Andrew McAfee and his target is the "entitlement mentality" of many Millennials. Millennials are the new kids on the block when it comes to the workplace.

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From the Corner Office: John Graham, ASAE

Association Adviser

What are some of the other “legacy” communication channels (i.e. print, directories, newsletters) that will continue to be part of the association communication mix? AA: Some association leaders have told us that they’re going back to direct mail, postcards, even faxing to cut through the communication clutter. What’s your take?