Association Adviser

DECEMBER 17, 2013

By multiplying the opportunities for your association to earn non-dues revenue. Tracy Tompkins and Alex DeBarr talk more about integrated communications. ConstructorMagazine.com saw a nearly 40 percent increase in traffic, and the “member makeup” article was the most-visited article on the site for July and August 2012.

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Association Adviser

MAY 14, 2013

This is good news for associations who rely on email to communicate with members. ASAE 2012 Marketing Membership & Communications Conference. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Eight Pinterest Boards Worth Creating For Your Business.

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Association Adviser

JULY 16, 2013

National Association of Trial Lawyers (NATLE) 2012 Annual Meeting. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. A new @ASAE report examines the future of trade shows and identifies five scenarios for what they might look like in 2016. July 20-23, 2013.

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Association Adviser

FEBRUARY 15, 2013

9 Marketing Strategies You Must Stop Using—Now. Kent Lewis from iMedia Connection says you must stop using those (and seven other) ineffective marketing strategies, and focus your energy on what really works. May 29-31, 2013 ASAE 2012 Marketing Membership & Communications Conference. 14T5cIp #assnchat. Kent Lewis.

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Association Adviser

JANUARY 16, 2013

ogcsae Top 2012 article: How to Find Out What Your Association’s Members REALLY Need [link] via @ARCTweeter #assnchat. Texas Society of Association Executives 2012 Southwest Showcase. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. January 24, 2013.

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Higher Logic

OCTOBER 10, 2016

In early 2012, Dynamic Communities was continuing its tradition of providing excellent programs, including webinars, chapter meetings and annual conferences, but the team recognized they were very limited in their ability to communicate with members and foster communication and engagement among them. “We

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Association Adviser

MARCH 19, 2013

” Do the publishing experiences of the associations in this article reflect your association’s member communications? Business 2 Community. ASAE 2012 Marketing Membership & Communications Conference. 12 Most Out of This World Leadership Lessons from Star Wars. Michelle Mazur. May 29-31, 2013.

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GlowGlobally

JULY 25, 2012

These virtual presenters shared a unique knowledge and perspective concerning mission critical global growth strategy for becoming more locally relevant to customers and members in emerging markets. Locally Relevant Marketing & Communication to Build Your Brand & Enhance Customer Value. Florence Chua, Beijing. Peter Turner.

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Membership Marketing

MARCH 9, 2012

Friday, March 9, 2012. ASAE Marketing, Membership & Communications Conference. There promises to be many great speakers and sessions at the upcoming ASAE Marketing, Membership and Communications Conference held May 23 and 24 in Washington, DC. at Friday, March 09, 2012. March 9, 2012 4:27 PM. ▼ 2012. (18).

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Velvet Chainsaw

AUGUST 8, 2012

ASAE 2012 Annual Meeting and Expo offers a wide variety of education sessions. Sunday, August 12, 2012, 1:30 – 2:45 PM. Video as an Educational and Communication Tool. Learn the value of using video to augment your professional education, advocacy, or communications efforts. Dallas Convention Center (DCC): D171.

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SCD Group

SEPTEMBER 12, 2012

Wednesday, September 12, 2012. In larger associations, our content is often produced in silos we label as publications, meetings & conferences, communications, marketing, etc. Too often; however, our content is produced without any content strategy and without a common core. To increase revenue per member. at 4:25 PM.

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GlowGlobally

MARCH 24, 2012

global association strategy, regional planning and local infrastructure to grow your business. « Revenue Streams Building Profitable Enterprises – AAO. Stage 4 – Registration Fee Strategy. GrowGlobally.org. Market & Biz Plan. Membership. Public Affairs. Targeting Ideal Delegate Composition.

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SCD Group

SEPTEMBER 20, 2012

Thursday, September 20, 2012. I visited recently with Rob Fowler, president/CEO of the Small Business Association Of Michigan and asked him to share SBAM’s story and the decision to dramatically expand membership and clout with a 10-year growth strategy that features a free membership. Causeaholic. AMR Management Services.

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SCD Group

MAY 31, 2012

Thursday, May 31, 2012. ” One of the principles of the American Academy on Communications in Healthcare (an organization promoting doctor-patient relations) relates around what is called the medical encounter (or interview). ” How do we incorporate digital media tools in our communications? ▼ 2012.

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Associations Now

JUNE 25, 2014

A discussion at last week’s ASAE Marketing, Membership & Communications Conference raised this concern, at least indirectly, as several association professionals weighed in on the impact of new or re-envisioned membership models. AIGA] “ Want Your Members’ Opinions on Strategy? ” November 20, 2013. •[AAM]

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SCD Group

MAY 29, 2012

Tuesday, May 29, 2012. Where is your association in its conversion from web-based communications to mobile-based tools? 2 comments: Paul Wehking May 30, 2012 12:05 PM Steve - great post! We are seeing a continued demand for our mobile membership app that is an extension of our Connected Community Suite. ▼ 2012.

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AMR Management Services

OCTOBER 2, 2012

Tuesday, October 2, 2012. by Brian Reuwee -- Adapted from a presentation at 2012 ASAE Annual Conference. HBR’s print advertising revenues dropped 24 percent in 2009. A heavily hyped and popular Answers Exchange, a community-driven Q&A website feature, was scrapped because of the staffing requirements.

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SCD Group

JULY 29, 2012

Sunday, July 29, 2012. Through this discovery, SLSAE is in the midst of a total “relaunch” of the association – including mission, vision, name and every element of its brand reflected in every aspect of its overall marketing efforts including programs, dues and communications. Strategy | Content | Discovery.

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SCD Group

SEPTEMBER 9, 2012

Sunday, September 9, 2012. How to Dramatically Grow an Associations Membership and Sponsorships By Russ Alan Prince and Bruce Rogers via Forbes To a large degree, when an association grows its membership it’s able to generate meaningful revenues that can be applied to benefitting the members. Strategy | Content | Discovery.

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AMR Management Services

JULY 17, 2012

Tuesday, July 17, 2012. It’s difficult for those engaged in an activity to evaluate whether or not it is moving the organization forward in a key strategy area. ▼ 2012. (30). American Academy on Communication in Healthcare. CONTRIBUTORS. AMR MANAGEMENT SERVICES. by DeLaine Bender, CAE. ► October. (1).

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Membership Marketing

MARCH 12, 2012

Monday, March 12, 2012. at Monday, March 12, 2012. March 20, 2012 1:26 PM. March 20, 2012 1:32 PM. ▼ 2012. (18). ASAE Marketing, Membership & Communications Confer. Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7).

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Membership Marketing

NOVEMBER 14, 2011

13 Communicate! Communicate! Communicating regularly demonstrates your accountability, conveys your customer satisfaction emphasis, and that you’re dedicated to serving them. Finally, when in doubt, it’s better to over communicate then under.” ► 2012. (18). Quick clicks: July 26, 2012.

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Membership Marketing

MARCH 27, 2012

Tuesday, March 27, 2012. at Tuesday, March 27, 2012. March 29, 2012 11:51 AM. ▼ 2012. (18). ASAE Marketing, Membership & Communications Confer. Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Cost of Wrong Strategy.

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Association Subculture

OCTOBER 11, 2011

For far too long we have wandered in the wilderness of non-dues revenue, return on investment, sales and marketing. Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings. communications. (4). community. (3). strategy. (5). ► 2012. (23).

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Membership Marketing

MARCH 8, 2012

Thursday, March 8, 2012. at Thursday, March 08, 2012. March 15, 2012 7:04 AM. March 16, 2012 9:12 AM. ▼ 2012. (18). ASAE Marketing, Membership & Communications Confer. Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7).

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SCD Group

MAY 23, 2012

Wednesday, May 23, 2012. While the Millenials are still maturing and entering the work force, we don’t really know how they will define themselves (in terms of leadership and volunteerism), we do know their involvement and communications styles will differ greatly from the Baby Boomers. communication.” ▼ 2012.

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Association Subculture

NOVEMBER 29, 2011

are excellent strategies and tactics to use - but only when in pursuit of big vision. I believe a strategic plan, linked to nothing but short term revenues, is a ticket to irrelevance. Labels: leadership , members , mission , strategy , vision. communications. (4). community. (3). strategy. (5). Stay alive.

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Plexus Consulting

JUNE 6, 2011

These activities, which are rightly led and populated by volunteers, may produce few revenues and may be largely subsidized. This financial situation may be coupled with volunteer assertions that association activities shouldn’t produce revenues over expenses, to keep volunteer costs to a minimum. ► 2012. (42).

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Association 141+

FEBRUARY 20, 2012

Monday, February 20, 2012. Not taking action based on missed communication, ineffective time management or forgetting is not a calculated decision. Is it a viable choice now - yes, if you can demonstrate that the revenue loss from membership dues is found in non-dues income and a larger membership participation. ▼ 2012. (9).

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Membership Marketing

NOVEMBER 11, 2011

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. Understanding the nuts and bolts of a recruitment strategy, with all of the components targeting a message, is always very good. ► 2012. (18).

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SCD Group

MAY 24, 2012

Thursday, May 24, 2012. Plan ahead, respect your publication embargo rules, and raise awareness of “traditional” publications via new communications channels, especially those that encourage more discussion. Strategy | Content | Discovery. ▼ 2012. Reinventing membership as a revenue tool for assoc.

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SCD Group

MAY 20, 2012

Sunday, May 20, 2012. by Anna Caraveli via Jamie Notter “As ‘strategy’ has blossomed, the competitiveness of Western companies has withered.” FRAN -3.37% The Houston-based company fired him because he "improperly communicated company information through social media," the company said. ▼ 2012.

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Velvet Chainsaw

JULY 13, 2012

According to CEOs, the top four personal characteristics most critical for employees success were: collaboration, communicative, creative and flexible. The 2012 IBM CEO Study, Leading Through Connections , identifies and analyzes CEOs’ perspectives on emerging business trends and issues. Leading Through Connections.

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Membership Marketing

SEPTEMBER 13, 2010

He wrote, “I believe that many, if not most, of the organizations pursuing this strategy will not be able to sustain this pace (or spend) to keep up with all these new channels. ► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7).

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Tom Morrison

JANUARY 28, 2012

Saturday, January 28, 2012. One of the biggest challenges associations face today is motivating and inspiring their boards to face facts and take steps to move their association’s communication strategy, value propositions, and member service models into the future. · Revenue Per Member on a Quarterly Basis.

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Association Adviser

OCTOBER 14, 2016

CR: Our strategy is somewhat old-school based on the number of live events and face-to-face meetings we hold. As the economy rebounded, lawmakers wanted to end the SBA 504 loan program in September of 2012. My government and communications experience has been especially helpful in my current role.

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Association Adviser

MARCH 19, 2013

Associations must adapt to shifting demographics, new communication platforms and changing member preferences. If you look back at our most popular reader polls of the past three years it’s interesting to see how your peers’ concerns have shifted from strategy (2010) to communication and innovation (2011) to tools and technology (2012).

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