Membership Marketing

DECEMBER 10, 2009

Improving Attendance using Content, Frequency and Multiple Channels instead of Marketing Bulk. The article focused on promoting an annual conference, but as we have discussed in previous posts the concepts of content, frequency and channels are applicable to most all marketing efforts. ► 2012. (18). Network with Me.

Content 40

Content Marketing Price Survey 40

Association Adviser

MARCH 19, 2013

Recruit, retain, engage and repeat. The topic came up again in the 2012 Pulse Report by Greenfield Services Inc.—a a report based on online survey responses from 147 associations—as recruiting (63.2%), engaging (62.3%) and retaining (59.6%) were listed as the top priorities for 2013. By Elsbeth W. Here’s why.

Georgia 60

Georgia Recruiting Recruitment Louisiana 60

SCD Group

JUNE 24, 2012

Sunday, June 24, 2012. This is a great summary of the findings of Marketing General’s 2012 Membership Marketing Benchmarking Report. 52% of associations reported higher recruitment and retention numbers than last year. How to Create a Successful Blog Editorial Strategy in Just Six Steps. Strategy vs. Tactics.

Content 40

Content Survey Marketing Report 40

Idea Architects

JUNE 13, 2012

Wednesday, June 13, 2012. How would you adjust your recruitment and involvement strategies to capitalize on this potential shift? are present, engaged, and contributing, we help create the content and. on Wednesday, June 13, 2012. Jul 2012 (11). Jun 2012 (12). May 2012 (13). Apr 2012 (13).

Columbus 60

Columbus DC Louisville Houston 60

SCD Group

OCTOBER 2, 2012

Tuesday, October 2, 2012. Strategy | Content | Discovery. My goal is to save you time by gathering, curating and sharing content important to association and nonprofit management. ▼ 2012. Association Member Recruitment: New Opportunities. c) 2012 SCD Group. Causeaholic. AMR Management Services.

Las Vegas 40

Las Vegas Conference millennials Recruiting 40

SCD Group

JULY 25, 2012

Wednesday, July 25, 2012. Two months ago, I wrote an article detailing what I perceived (and still perceive) as some of the most pressing failures of contemporary association recruiting tactics. Reply Delete Steve Drake July 26, 2012 9:30 AM Thanks for adding your thoughts Adrian! Strategy | Content | Discovery.

Recruiting 40

Recruiting Recruitment Social Media Content 40

SCD Group

JUNE 10, 2012

Sunday, June 10, 2012. Seven Levers to Increase Membership Recruitment From Tony Rossell at Marketing General on what to do if your association seeks new members: Enhance the Value of Membership. Increase Volume (Quantity) of Recruitment Efforts. ” Analyze the content. Strategy | Content | Discovery.

eBook 40

eBook Tools Recruiting Recruitment 40

Membership Marketing

NOVEMBER 1, 2010

Maximizing your Website as a Tool for Membership Recruitment. When an opt-in is captured, we have found that these leads are some of the highest responding lists for membership recruitment campaigns. We recommend a concept that I call trading content for contact. Hey Tony, I think this strategy is a no-brainer.

Tools 40

Tools Marketing Recruiting Recruitment 40

Velvet Chainsaw

AUGUST 8, 2012

ASAE 2012 Annual Meeting and Expo offers a wide variety of education sessions. Sunday, August 12, 2012, 1:30 – 2:45 PM. Sunday, August 12, 2012, 3:15 – 4:30 PM. Monday, August 13, 2012, 8:45 – 10 AM. Monday, August 13, 2012, 1:30 – 2:45 PM. Monday, August 13, 2012, 3:15 – 4:30 PM.

Dallas 40

Dallas Education Video Innovation 40

SCD Group

JULY 22, 2012

Sunday, July 22, 2012. Seven Levers to Increase Membership Recruitment Posted in the Membership Marketing Blog. So Why Test in Membership Recruitment? Reply Delete Steve Drake July 23, 2012 3:54 PM Thanks for sharing Jeff. Strategy | Content | Discovery. ▼ 2012. Causeaholic. Find the need.

Discount 40

Discount Price eBook Recruiting 40

AMR Management Services

JANUARY 20, 2012

Friday, January 20, 2012. Heres a message board members need to understand: Once youre excited about the mission and strategic direction of the organization, its up to YOU to help fund the strategy to achieve the objectives. This means personal giving AND recruitment of other donors. ▼ 2012. (30). ► October.

Kentucky 64

Kentucky Library Analysis Recruiting 64

Membership Marketing

APRIL 9, 2010

The Push and Pull of Membership Recruitment. However, we live in a time of exciting change and the paradigm for membership recruitment is changing with it. Today, effective membership recruitment often includes a pull strategy as part of the marketing mix by taking advantage of online opportunities and social networking tools.

Marketing 40

Marketing Recruiting Recruitment Price 40

AMR Management Services

OCTOBER 2, 2012

Tuesday, October 2, 2012. by Brian Reuwee -- Adapted from a presentation at 2012 ASAE Annual Conference. Harvard Business Review (HBR) has embraced the digital trend and transformed itself from a stuffy, 90-year-old business journal to a content-rich, powerhouse hybrid publication with an engaged user community. CONTRIBUTORS.

Case Study 64

Case Study Library Content Kentucky 64

SCD Group

OCTOBER 3, 2012

Wednesday, October 3, 2012. 4 comments: Kris Finger October 4, 2012 9:35 AM I'm constantly teaching and reminding my 10 year old daughter to focus and to work on a project until it's complete. Reply Delete Steve Drake October 4, 2012 9:41 AM Thanks Kris. Reply Delete Steve Drake October 4, 2012 1:28 PM Thanks Pam.

millennials 40

millennials Products Recruiting Recruitment 40

Membership Marketing

OCTOBER 7, 2011

Recruitment, Retention, and Engagement Trends. On the con, the continue need to wait for every page spread to load and the endless circling timers detracts from the wonderfully simple task of turning a printed page to find new images and content. Unleash the Power of Market Testing in your Membership Recruitment. ► 2012.

Marketing 40

Marketing Case Study Price Survey 40

Spark Consulting

MARCH 6, 2014

Volunteer Match’s 2012 Millennial Impact Report. Any tips on recruiting for larger commitment volunteering, like authoring a magazine article? The other strategy is to have the senior staff recommend their junior staff as volunteers. Just as you do for membership, actively and intentionally recruit them for volunteer positions.

millennials 150

millennials Certificate Project Committee 150

SCD Group

JULY 29, 2012

Sunday, July 29, 2012. SLSAE also discovered it needed to reposition and reformat its approach to meetings and content to be relevant to today’s association leaders. Labels: association management , association marketing , association strategies , associations , OrgStory , SCD Group , SLSAE , STIAL. ▼ 2012.

St. Louis 40

St. Louis Content Recruiting Recruitment 40

SCD Group

SEPTEMBER 20, 2012

Thursday, September 20, 2012. I visited recently with Rob Fowler, president/CEO of the Small Business Association Of Michigan and asked him to share SBAM’s story and the decision to dramatically expand membership and clout with a 10-year growth strategy that features a free membership. Causeaholic. AMR Management Services.

Michigan 40

Michigan Revenue Content Strategy 40

Membership Marketing

MARCH 27, 2012

Tuesday, March 27, 2012. Among a long list of resources, her site includes content on: • Membership Statistics. at Tuesday, March 27, 2012. March 29, 2012 11:51 AM. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2012. (18). Quick clicks: July 26, 2012. Publications.

Marketing 40

Marketing Price Survey Analysis 40

SCD Group

JULY 12, 2012

Thursday, July 12, 2012. Your pizza parlor should continue producing its great pizza and recruit these new consumers to come in and help your association master making some new foods, too. But it also cant ignore the opportunity to introduce new members to new members benefits and marketing strategies. ▼ 2012.

Recruiting 40

Recruiting Recruitment Marketing Content 40

Experts in Membership Marketing

MAY 17, 2013

Hopefully, your brand strategy successfully associates your association with the services and quality that the recipient wants - needs - and they say to themselves "YES, I''ve gotta read this now!" as the one time recipient and now engaged reader proceeds to devour the content of your email.

Marketing 28

Marketing Report Email Marketing Recruiting 28

Association Subculture

FEBRUARY 24, 2010

The leaders who focus on “more” often judge staff and volunteer performance on new member recruitment numbers rather than current member retention. They can even recruit more members than the association staff can adequately serve leading to disappointment and low retention rates for new recruits.

Recruiting 100

Recruiting Recruitment Leadership Revenue 100

Velvet Chainsaw

OCTOBER 24, 2014

The more the conference content focuses on current real-world problems the more meaningful and successful they are. Adapted from a 2012 VCC post. Who said learning has to be hard and boring? Real-World Bottom-line, conference attendees are motivated by engaging in real-world problems that are from their own corner of the universe.

Education 40

Education Conference Class Innovation 40

Associations Now

MARCH 1, 2017

The Senior Executives Association, which dedicates itself to serving federal leaders, is refocusing its membership strategy. He became a member in 1999 and joined the board of directors in 2005, eventually becoming chair in 2012. The group is hoping a tiered membership model will help to recruit the next generation of civil servants.

Revenue 40

Revenue Recruiting Recruitment Leadership 40

SCD Group

JULY 17, 2012

Tuesday, July 17, 2012. The Tuesday after I was fired, I had an interview with an executive recruiter for a CEO position with a large regional association. Strategy | Content | Discovery. My goal is to save you time by gathering, curating and sharing content important to association and nonprofit management.

Content 40

Content Recruiting Recruitment Association Management 40

Membership Marketing

DECEMBER 28, 2010

To gather this opt-in, we offer free content from our clients in exchange for contact information (an opt-in). The content offer may be presented through SEM, online ads, or to visitors to the organizations website or social media sites. Unleash the Power of Market Testing in your Membership Recruitment. ► 2012. (18).

Marketing 40

Marketing Price Survey Recruiting 40

Velvet Chainsaw

OCTOBER 11, 2012

Market the conference experience because the experience reigns over content. Market the experience that they will have with your conference, the experience that they will have with your content and the experience that they will have with your stakeholders. They care about the conference’s value over venue. Additional Resources.

Conference 40

Conference Marketing Recruiting Recruitment 40

Membership Marketing

AUGUST 4, 2011

Providing value involves both understanding the need for content, community, savings, etc. And increasingly, the concept of ‘Freemium” membership is being tried by organizations where membership is used to build community or engagement as part of a larger economic strategy. June 21, 2012 4:03 AM. ► 2012. (18).

Price 40

Price Survey Analysis Marketing 40

Membership Marketing

JANUARY 4, 2011

Because as I continued to read , I found the book to be a very practical and constructive guide on how to go about starting and developing a social media strategy for an association. Open Community also emphasizes building a value proposition around your social media strategy. But I stuck with it and I am glad that I did. Scott Oser.

Marketing 40

Marketing Social Media Case Study Price 40

Membership Marketing

DECEMBER 31, 2009

Unleash the Power of Market Testing in your Membership Recruitment. ► 2012. (18). Improving Attendance using Content, Frequency and. Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Cost of Wrong Strategy. (8). Network with Me.

Marketing 40

Marketing Price Survey Analysis 40

AMR Management Services

JULY 18, 2011

Indirectly, sites can engage members and make them become more involved leading to happy members, key to retention and recruitment. ► 2012. (30). Seven Content Mistakes You May Be Making. Seven Content Mistakes You May Be Making. How to Create a Content Marketing Strategy. ► October. (1).

Library 64

Library Kentucky Analysis Content 64

Association Adviser

FEBRUARY 15, 2013

You have to tailor your content and benefits to that demographic. Eric Wulf presenting at The Car Wash Show™ 2012. EW: Attendance was up again in 2012. AA: Do you have special strategies for attracting younger members of the industry? Most of the new entrants into the business are in their 40s, 50s and older.

America 60

America Industry Tools Cost 60

Membership Marketing

JULY 12, 2010

And my impression from those who shared made me feel that many associations are experimenting with various social media tools, but may not have a focused strategy in place on what they are trying to accomplish. So I wanted to share the three points this blog made on practical social media strategies here. ► 2012. (18).

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

JUNE 17, 2010

Disenchanted Members: Whether it is poor customer service, a lack of new compelling content, or a weak fulfillment operation, unhappy members can stop growth fast. Labels: Growing Membership , Growth Characteristics , Growth Strategy. Chan Kim and Renee Mauborgne made a very similar point in their excellent book, Blue Ocean Strategy.

Organization 40

Organization Price Survey Recruiting 40

SCD Group

JANUARY 6, 2013

During 2012, I listened to the issues facing associations at local and national association and marketing meetings: “Should we move all our publications online and if we do, what does that do for our (older) members who don’t have access to internet media?”. There is some evidence that longer form content is also successful.

System 40

System Social Media Content Cost 40

Membership Marketing

DECEMBER 11, 2009

Unleash the Power of Market Testing in your Membership Recruitment. ► 2012. (18). Improving Attendance using Content, Frequency and. Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Cost of Wrong Strategy. (8). Network with Me.

Marketing 40

Marketing Survey Analysis Price 40

Membership Marketing

MAY 17, 2010

One method is what I have come to call trading content for contact. If you want more information on this take a look at my post, The Push and Pull of Membership Recruitment and see how this strategy might be used at the introduction or awareness level. Unleash the Power of Market Testing in your Membership Recruitment.

Marketing 40

Marketing How To Price Analysis 40