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9 Strategies for Marketing Membership to Gen Z

Membersuite

Born between 1997 and 2012, they’re the largest generation in the U.S. 1: Offer a solid, relevant membership value proposition Marketing goes nowhere if you’re not offering what Gen Z wants and needs at a price they can afford. Segment your lists and tailor marketing emails and retargeting ads. Gen Z wants to make a difference.

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Eric Lanke: Millennials Are the New Slackers

Eric Lanke

Millennials Are the New Slackers. In this case, the blogger is Andrew McAfee and his target is the "entitlement mentality" of many Millennials. Its horrific, McAfee says, and he goes on to detail out how Millennials should be acting in this dismal economy. Millennials are the new kids on the block when it comes to the workplace.

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How Associations Can Connect with Gen Z by Offering What’s Important to Them – Part 1

Membersuite

When Millennials were entering the job market, remember the scare tactics used by keynote speakers? Generation Z was born between 1997 and 2012, making them about 10 to 25 years old. Gen Z cares about the social impact of organizations they’re involved with. They’re entitled!” They need recognition!” Ugh, so exasperating.

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Gen Z 101: Five facts to attract more members to your association

Nimble AMS

While we can ’t promise we have all the answer s, this blog offers vital facts about the important young professionals that your organization is so eager to recruit. If Gen Z isn’t yet on your radar, it really should be. Statista estimates there are 68.6 million Generation Z Americans. A crash course in Gen Z for associations.

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Top Findings from the Membership Marketing Benchmarking Report

Membership Marketing

Associations with increases in membership over the past year and the past five years, as well as those with increases in their overall new members are significantly more likely to indicate that the organization has a culture that supports innovation.

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Surveys, Flextime, Millennials & Causes: Association Reads of the Week

SCD Group

Hot Topic: Flex-work By Ruth Palombo Weiss via ASTD Flex-work and other alternative workplace strategies have become important tools for attracting and retaining employees but despite the financial benefits of alternative strategies, some organizations still resist such a dramatic change. Compare that to 76 million Baby Boomers.

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New data: Volunteerism at an all-time low

Aaron Wolowiec

million people volunteered at least once from September 2012 to September 2013, averaging 50 hours. Surprisingly, while we’ve heard that Millennials and younger generations find volunteering important, 35 to 44 year olds volunteered the most, while 20 to 24 year olds volunteered the least. According to the report, about 62.5