Eric Lanke

JUNE 10, 2013

image source Thanks to my co-presenters, Elizabeth Engel and Peggy Hoffman , and all the folks who joined us at our "Walking the Walk of Deep Member Engagement" learning lab at last week''s ASAE Marketing, Membership and Communications Conference. But these are two things that are exceptionally difficult for many associations to do.

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Spark Consulting

MAY 5, 2014

This is the path that NICSA (formerly the National Investment Company Service Association) followed to a dramatically simpler membership structure last year. Prior to November 2013, NICSA asked its 170 member companies to join into one of 18 different member categories. This seems to often be the case in these sorts of overhauls.)

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Philadelphia Discount Analysis United States 150

Vanguard Tech

MARCH 1, 2013

If the speed of business is rapidly accelerating, so must the speed of marketing. That’s why I was excited to learn about the concept of Agile Marketing – borrowed from the agile management philosophy. And by changing and putting the customer at the center, we evolve our processes and become better marketers.

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Associations Now

DECEMBER 3, 2013

The countdown begins: Less than a day until attendees shuffle in, and ASAE’s 2013 Technology Conference & Expo commences. — DelCor (@delcor) December 2, 2013. — Andrea Incalza (@CustomerKing) December 3, 2013. Plus: What a visually stimulating grocery store chain can teach you about customer service.

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Associations Now

JULY 24, 2013

Associations on anniversary dues cycles were more likely to have seen an overall increase in membership in 2012, but associations on calendar cycles showed a higher average renewal rate. Marketing General, Inc., ’ And anniversary allows for year-round marketing and takes prorating of dues off the table,” he says.

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SCD Group

AUGUST 4, 2013

Well, I’m in Atlanta attending another annual meeting of ASAE: the Center for Association Leadership. This gives me a chance to share my thinking because it is probably similar to the thought process your members go through when deciding whether to attend your association’s annual conference. So, why attend?

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GlowGlobally

JANUARY 31, 2014

To begin 2014, we are featuring a new MCI white paper authored by Nikki Walker, MCI’s Vice President for its global association management and consulting practice, based in Dubai, UAE. Have you ever wondered how your association’s brand is perceived specifically by the international community?

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Associations Now

SEPTEMBER 17, 2014

Digiday reports that the company’s iQ blog has managed to attract between 400,000 and 450,000 unique readers each month—a huge boost from late 2013, when the site was bringing in half as many visitors. How did Intel manage to be so resoundingly successful at content marketing? But she totally gets it.

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Associations Now

MARCH 12, 2014

“We promptly implemented a process to call museums the month after they lapsed to answer questions and help them find their place in the new structure,” Vaughan says. . It was part of an overall membership growth trend of 32 percent from 2007 to 2013. Membership Growth at ACA.

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Associations Now

JULY 6, 2016

If the top membership priority at your association is growth, you might look at an organization with a long history of 90 percent market share and wonder what they do all day. When you’ve grown nearly as much as you possibly can, do you just focus all your energy on those stragglers in the last 10 percent?

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Associations Now

MAY 31, 2016

When it comes to dropping legacy support, what’s the decision-making process? Thing is, many Chromebooks, most notably the first generation of the company’s high-powered Pixel, released in 2013, aren’t getting Android support. Hint: In a lot of ways, it’s kind of like game theory.).

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Associations Now

DECEMBER 4, 2013

Once they joined, they’d always renew, and associations wouldn’t have to spend 10 to 20 percent of their membership marketing budgets on renewals. Behavorial economists and marketers alike know opt-out is way better than opt-in. Technology versus human management. Technology versus human management.

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Associations Now

APRIL 30, 2014

This is the path that NICSA (formerly the National Investment Company Service Association) followed to a dramatically simpler membership structure last year. Prior to November 2013, NICSA asked its 170 member companies to join into one of 18 different member categories. ” Click to enlarge.

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Philadelphia Discount Analysis United States 40

SCD Group

JANUARY 5, 2014

Based on a review of reader numbers, here are my top 13 association blogs of 2013. Sounds as though association professionals have a great deal of interest in dealing with association boards? As I reviewed the SCDdaily for 2012 and 2013, I noted some of your comments about how much you like and value my writing.

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Eric Lanke

DECEMBER 30, 2013

image source As we end another year, here''s a look back at the five posts on this blog that received the most page views in 2013. In laying out the guidelines that govern our activities, I realize that only one term makes any sense--association management.

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GrowthZone

JUNE 21, 2021

Whether your chamber of commerce is regional, local, or niche-specific, a feature-rich Association Management Software (AMS) is a must. This article will help you evaluate different association management software for chambers of commerce. What is Association Management Software (AMS) for Chambers?

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System Software Directory Membership Management 148

Association Adviser

AUGUST 27, 2013

Cain, a former corporate lawyer and negotiations consultant who delivered the opening keynote presentation at the ASAE 2013 Annual Meeting & Expo in Atlanta, said that American business and American culture—even parents of young American children—tend to value extroverted personalities more than introverted personalities.

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GrowthZone

NOVEMBER 23, 2020

Whether your membership organization is in the association or chamber of commerce sector, a feature-rich Association Management Software (AMS) is a must. This article will help you compare and evaluate different association management software options to help you do just that. Automated renewal process.

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Associations Now

DECEMBER 23, 2014

Association management is still largely an office-bound profession, as is clearly reflected in our desktop-versus-mobile breakdown, where mobile’s share of traffic is less than you’d likely see in more on-the-go fields. .” What We Lose When an Online Startup Fails , by Ernie Smith, October 21. Readership Highlights.

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