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Reads of the Week: January 11, 2013

Reid All About it

At the Content Marketing Institute, Mark Sherbin provides tips on newsjacking : “the process of injecting your brand into the day’s news, creating a twist that grabs eyes when they’re open widest.” Jonathan Barrick has something to say to his fellow marketers: “Stop sucking, be awesome, and prove it.” Start here!

Content 150
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Reads of the Week: April 19, 2013

Reid All About it

Digital Marketing for Business (#dmfb). I spent Monday and Tuesday at the Digital Marketing for Business conference at the Raleigh Convention Center. Another session I enjoyed at #dmfb was John Lane ’s Content Marketing Art of War. Content marketing is about delivering value before the sale. Why the disconnect?

Boston 150
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My Top 5 Blog Posts of 2013

Eric Lanke

image source As we end another year, here''s a look back at the five posts on this blog that received the most page views in 2013. Stop Calling It Strategic Planning This was #3 on last year''s list, and was originally posted in January 2012. My thanks to everyone who has been reading what I''ve been putting up here.

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The Pros and Cons of an Internal Marketing Team

Associations Now

You may have lots of help from an outside agency, but building an internal marketing team could simplify your creative process. The pluses and minuses of taking your marketing function in-house. Should you build up your own marketing capabilities or stick with an outside agency or firm? Pro: Staying nimble.

Team 71
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Study: Nonprofit Investment Returns Lagged Market Benchmarks in 2013

Associations Now

Any way you sliced it in 2013, nonprofits would likely have been better off sticking with a 60/40 mix of traditional stocks and bonds,” according to an executive summary of the results. The key is documentation of the process they undertook to arrive at whatever decision they make,” he said. percent to 13.5

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Rolling out the ORGPRO 2013 welcome mat

Aaron Wolowiec

From the editor: Considered Michigan’s premier education and networking event for professionals in the nonprofit sector, ORGPRO 2013 will be held from July 8 to July 10 at the Radisson Plaza Hotel at Kalamazoo Center. Participants who request a mentor during the registration process will be paired with a volunteer mentor prior to arrival.

Michigan 100
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Association Brain Food: 2.9.24

Reid All About it

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.