MemberClicks

MARCH 23, 2023

If you want them to engage with you, you must keep things simple – your meetings, your communications, your payment processes, etc. If you’re communicating with them on any type of topic – association update, event promotions, industry news, etc – be clear and concise with them.

millennials 52

millennials Survey Leadership Communications 52

Associations Now

OCTOBER 23, 2018

Emoji have become a ubiquitous form of communication and expression in the digital age. I’ll let Kelly Stafford, CAE, chief marketing officer at SDMS, explain. “In In addition to using it for marketing and merchandise, he said, ‘Well, what about an actual sticker pack for the app store?’”.

Social Media 82

Social Media Revenue Products Examples 82

Association Navigator

JULY 16, 2012

The article touches several of my favorite subjects: sales, marketing, and effective associations. The article is a preview of his next book, expected in January 2013 and tentatively titled The Moving Business. This is the title of a great article in the new issue of Associations Now about Daniel Pink’s forthcoming book.

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Dallas Price Communications Marketing 100

Membership Marketing

JANUARY 2, 2014

In this and several upcoming posts, I want to share three resolutions you may want to consider for your membership marketing program in the New Year. The basics of membership marketing are to create a plan, try new approaches, and track the results and your important membership data points.

Marketing 40

Marketing Sample Recruiting Recruitment 40

Aaron Wolowiec

SEPTEMBER 2, 2014

In fact, a 2013 HBR blog post suggests, “Execution is a minefield… Agendas compete. Communication breaks down. Tip for execution of strategy from @ aaronwolowiec : SPICE it up (Scan, Plan, Implement, Communicate, Evaluate) #asae14 LO3— Shelly Pfenninger (@shellypf) August 12, 2014. Communicate. Priorities clash.

Nashville 100

Nashville Analysis Review Communications 100

Eric Lanke

MAY 27, 2013

And that allocation process, however it is structured, must take mission difficulty and program growth into account when making its decisions. Are you attending the 2013 ASAE Marketing, Membership and Communications Conference? Hope to see you there! + + + IMPORTANT NOTE: Google Reader is shutting down on July 1, 2013.

Leadership 100

Leadership Price Recruiting Recruitment 100

Association Adviser

MARCH 18, 2014

There has been so much talk about Big Data and analytics lately, but sometimes you just need to ask your audience or target market a quick question that can be easily answered and shared in real-time. As many of you know, Naylor conducts a comprehensive annual Association Communications Benchmarking Report for the association community.

Communications 60

Communications Technology Tools Marketing 60

Eric Lanke

JUNE 24, 2013

I was talking about some comments offered in the "Walking the Walk of Deep Member Engagement" learning lab Elizabeth Engel , Peggy Hoffman and I ran at the recent ASAE Marketing, Membership and Communications Conference. Is there an approval process such an idea it would have to go through? Thank you!

Member Engagement 100

Member Engagement Resources Proposal Project 100

Association Adviser

JANUARY 21, 2014

This three-part series will help you use data to improve your marketing strategies and, ultimately, your bottom line. All marketing efforts are measurable and data is not only one of associations’ most valued tools, but a must-have marketing tool. Part 1 focuses on the emergence of the Chief Data Officer. What is data anyway?

North Carolina 60

North Carolina Tools Analysis United States 60

Association Adviser

FEBRUARY 27, 2019

Now, Weiser employs more than 50 people in seven departments: communications, industry relations, accreditation, accounting, government relations, executive director roles, and design. Weiser staff celebrates the company’s 25th anniversary in 2013 with games, food and drinks. Ninety-three percent responded.

Association Management 86

Association Management Education Price Team 86

Eric Lanke

JUNE 10, 2013

image source Thanks to my co-presenters, Elizabeth Engel and Peggy Hoffman , and all the folks who joined us at our "Walking the Walk of Deep Member Engagement" learning lab at last week''s ASAE Marketing, Membership and Communications Conference. Is there an approval process such an idea it would have to go through?

Member Engagement 100

Member Engagement Wisconsin Committee Project 100

Associations Now

DECEMBER 11, 2013

— ceVoke (@ceVoke) December 10, 2013. Employers are looking for contributors who know how to think on their feet, adapt quickly, and communicate effectively,” Colomé writes. “If — Incline Marketing (@InclineMktg) December 11, 2013. Tips on that and more in today’s Social Media Roundup. No worries.

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Social Media Tips Innovation Marketing 40

Associations Now

JUNE 11, 2013

Technology was a persistent theme during ASAE’s 2013 Marketing, Membership & Communications Conference last week. They mean nothing if they don’t get us from point A (communication and engagement with members) to point B (members actually engaging and giving feedback you can build upon). Ok #mmccon ?

Technology 40

Technology Communications Conference Committee 40

GlowGlobally

JANUARY 31, 2014

Have you ever wondered how your association’s brand is perceived specifically by the international community? Is what you consider an exceptional value proposition viewed as relevant and valued by both members and customers in international markets?

Member Engagement 60

Member Engagement Products America Marketing 60

Associations Now

DECEMBER 3, 2013

The countdown begins: Less than a day until attendees shuffle in, and ASAE’s 2013 Technology Conference & Expo commences. — DelCor (@delcor) December 2, 2013. — Andrea Incalza (@CustomerKing) December 3, 2013. Plus: What a visually stimulating grocery store chain can teach you about customer service.

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Social Media System Technology Conference 40

Association Adviser

MARCH 19, 2013

—a report based on online survey responses from 147 associations—as recruiting (63.2%), engaging (62.3%) and retaining (59.6%) were listed as the top priorities for 2013. Finding new members to grow your association, keeping the members you have and engaging them in the process: So how do we do that?

Georgia 60

Georgia Recruiting Recruitment Louisiana 60

Associations Now

SEPTEMBER 23, 2013

Market your event with an annotated schedule #eventprofs #assnchat #mpi #pcma [link] via @ASegar. — michael cardus (@teambuildingny) September 23, 2013. Remedy: clear communication, by way of the annotated schedule, writes event expert Adrian Segar. — Plexus Consulting (@PlexusforAssns) September 23, 2013.

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Social Media Conference Discount Communications 40

Beth Kanter

JANUARY 14, 2013

Holly published the 2013 version back in December, but you can never have too much of a good and incredibly useful resource!!! And, if you want to dive deeper into content marketing for nonprofits, go subscribe to Kivi Leroux Miller’s blog. The LightBox Collaborative 2013 Editorial Calendar is here!

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Content Strategy Social Media Tools 28

Associations Now

APRIL 24, 2013

These communication tools helped people find a place to sleep if they were stranded or offer a bed and food to those who couldn’t make it home, and even find out if their loved ones were okay. — Jeff Hurt (@JeffHurt) April 24, 2013. — Kerry Stackpole (@Neoterica) April 24, 2013. ZmDzr via @ jenisefryatt.

Social Media 40

Social Media Boston Team Leadership 40

Association Adviser

AUGUST 7, 2017

On the bright side, media distrust can have an incredibly positive impact on the tenor of association communications. One 2017 CIF states, “Members must be prepared to modify their internal structure and sales process to meet the demands of multi-generational buyers and new purchasing trends.”. Email her at jandreu@naylor.com.

America 64

America Social Media Press Release Education 64

Associations Now

AUGUST 25, 2016

After some research, CMI found that while many consumers were, in fact, actually buying and using canned foods, there was room for growth, said Sherrie Rosenblatt, CMI’s vice president of marketing and communications. “We Launched in February 2013, the campaign sought to inform the public—namely busy moms—on the merits of canned food.

Industry 40

Industry Metro Press Release Video 40

Associations Now

MARCH 12, 2014

“We promptly implemented a process to call museums the month after they lapsed to answer questions and help them find their place in the new structure,” Vaughan says. It was part of an overall membership growth trend of 32 percent from 2007 to 2013. January 2014, however, brought it to an end, with a loss of 55 members.

Analysis 40

Analysis Course Project System 40

Associations Now

MAY 17, 2013

Here are seven things to think about as you dive into the conference planning process. And in times where associations are competing for their members’ time and money (and also dealing with shrinking travel budgets), associations must think about how to deliver these a-ha moments throughout the conference planning process.

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Beth Kanter

APRIL 29, 2013

” The participants were a cross-disciplinary group and included people who work at different foundations in the areas of evaluation, communication, social media, and programs as well as people who work for nonprofits and as consultants who work in evaluation, social media, network analysis, data scientists, and others. Elizabeth R.

Social Media 28

Social Media Analysis Case Study Maine 28

Beth Kanter

DECEMBER 10, 2013

One of the fun exercises I facilitated is a “Fishbowl” where a small group of participants go through the process of generating ideas for an editorial calendar based on their key goals and audience definition. In order to help focus their online communications, I recommend every nonprofit have an editorial calendar. What is it?

Strategy 28

Strategy Content Tools Newsletter 28

Associations Now

JULY 6, 2016

If the top membership priority at your association is growth, you might look at an organization with a long history of 90 percent market share and wonder what they do all day. Part of the communication campaign to FITs includes a message from ACC’s Early Career Professionals Section.

System 42

System Committee Innovation Tools 42

Associations Now

SEPTEMBER 25, 2013

August 2013 was its 29th consecutive month of membership growth. August 2013 was its 29th consecutive month of membership growth. The analytics and segmentation process with IQ changed that, and this year has involved a lot of reworking of marketing materials, website copy, invoices, renewal letters, and so on.

Survey 40

Survey Price Recruiting Recruitment 40

Beth Kanter

MAY 12, 2016

-based software company, created Give Local America so community foundations could host annual one-day fundraising events. The company provides the software for processing the donations, finds national sponsors to help market and promote them, and solicits matching funds to help charities attract donors and raise money.

America 28

America South Carolina Pennsylvania Austin 28

Associations Now

MAY 30, 2014

After all, he was a huge part of the launch and subsequent massive growth of New York Comic Con , which attracted more than 133,000 attendees in 2013. AGU waited to market the virtual option until two weeks before the show, in an effort to keep it from cannibalizing in-person attendance, and charged no fee, but registration was required.

United States 40

United States New York DC Industry 40

Association Adviser

SEPTEMBER 24, 2013

Source: Association Adviser eNews and Naylor, LLC, 2013. “We no longer look at the number of members as our key demographic,” related Greg Balko , CEO, Society for the Advancement of Material and Process Engineers (SAMPE). ” Naylor’s annual Association Communications Benchmarking Report seems to bear that out.

Georgia 60

Georgia America Maryland Resources 60

Beth Kanter

NOVEMBER 19, 2013

Harvard Business Review, March 2013. SSIR Blog, January 2013. We identified several great examples of nonprofit using social media data for decision-making, mostly to support communications strategy. ” The other application for nonprofit communications is using ambient social media data to inform advocacy campaigns.

Social Media 28

Social Media Analysis Tools Strategy 28

Velvet Chainsaw

APRIL 12, 2017

in 2013, we found that nearly 77 percent use a call for speakers/sessions process. Widely used by associations as a tool for crowdsourcing the meat-and-potatoes education content for annual conferences, the call for speakers and sessions doesn’t need to be an arduous process. Associations value member input. Avoid spin.

Process 74

Process How To Proposal Review 74

Association Adviser

JUNE 18, 2013

Your association can afford to continue publishing and expanding its magazine, plus other communications and events. It is work to find leads, nurture them and close the sale, a process that sometimes takes months or years. Those transactions fulfill advertisers’ return on investing in your magazine. Advertisers renew their ad(s).

Directory 60

Directory Revenue Social Media Cost 60

Associations Now

JUNE 25, 2013

Associations looking to push forward their engagement campaigns would be well advised to look into such a marketing approach. — Ernie Smith (@ErnieSmithAN) June 4, 2013. Most said they create things occasionally, but few had a daily process for creating videos. Reuse, Renew, Recycle. None create videos daily.

Video 40

Video Social Media Strategy Tools 40

Association Adviser

AUGUST 27, 2013

Cain, a former corporate lawyer and negotiations consultant who delivered the opening keynote presentation at the ASAE 2013 Annual Meeting & Expo in Atlanta, said that American business and American culture—even parents of young American children—tend to value extroverted personalities more than introverted personalities.

North Carolina 60

North Carolina Innovation Technology millennials 60

Beth Kanter

AUGUST 20, 2013

This has definitely not gone unnoticed by nonprofit marketers, with a number of high profile organisations starting to utilize these channels to communicate with their audiences, both cheaply and effectively. Author: Madeleine Hammond is marketing executive at Skeleton Productions , a UK based video production agency.

Video 28

Video Social Media Content Technology 28

GrowthZone

JUNE 21, 2021

Manage membership data and communications. Communications module. Automated renewal process. Online payment processing. Mobile credit card processing. Marketing automation. Email and text communications. Event and all-community calendars. Email marketing. FEATURES: Marketing.

System 148

System Software Directory Membership Management 148