Remove 2013 Remove Marketing Remove Process Remove Revenue
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Association Brain Food: 2.9.24

Reid All About it

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

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Reads of the Week: April 19, 2013

Reid All About it

When she examined one association’s programs, she discovered that social media was helping them create value and revenue, yet the exec said just the opposite. Digital Marketing for Business (#dmfb). I spent Monday and Tuesday at the Digital Marketing for Business conference at the Raleigh Convention Center. Why the disconnect?

Boston 150
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How to Produce Revenue-Generating Association Podcasts

Associations Now

Here’s how associations can make use of podcasting—and bring in some nondues revenue dollars in the process. In 2016, 21 percent of Americans ages 12 and older listened to a podcast in the past month—this is up from 12 percent in 2013. Podcasts are a potential source of nondues revenue. Why should associations care?

Revenue 88
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Be the Voice of Relevance—Make Mission, Vision, and Values Fit the Moment

.orgSource

In 2013, CEO Reed Hastings committed to moving from being a content distributor to becoming the creator of award-winning productions. Netflix’s new vision was driven by the idea that, in a highly competitive market, a shift in values would give its brand a leading edge. Since that decision, Netflix’s revenue has tripled.

Revenue 88
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An Association Rebrand From Start to Finish

Association Success

Rebranding is a lengthy process - but worth every minute. The Process. It showed the implications of not changing the brand and what impact that might have on membership revenue. The rebranding process took about two years overall. Conversations started in early 2013 among our leadership. A living Process.

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A Bright Spot in Chapters

Mariner Management

In 2013, IIDA New England launched the Emerging Leaders Network (ELN) answered one of the top requests from firm principals: provide specific professional development training to rising designers in the chapter. That support was instrumental in both marketing and growing the program and in developing a revenue source.

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Emoji for Everyone, Especially Your Members

Associations Now

Its “sonomoji” connect members, boost engagement, and drive nondues revenue. I’ll let Kelly Stafford, CAE, chief marketing officer at SDMS, explain. “In In the process of trying to come up with our new theme, one of my graphic designers came to me and said, ‘I would really like to turn the poo emoji into a swirl of ultrasound gel.’