Eric Lanke

MAY 27, 2013

But any organization that needs talented staff to design and deliver service programs needed by its constituents, must allocate the appropriate resources to recruiting and retaining that talented staff. Are you attending the 2013 ASAE Marketing, Membership and Communications Conference? Mission difficulty.

Leadership 100

Leadership Price Recruiting Recruitment 100

SCD Group

JANUARY 6, 2013

During 2012, I listened to the issues facing associations at local and national association and marketing meetings: “Should we move all our publications online and if we do, what does that do for our (older) members who don’t have access to internet media?”. Meanwhile, some associations are more selective and focus on selective recruiting.

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System Social Media Content Cost 40

Associations Now

JULY 29, 2015

Matt Horton, senior manager of advanced analytics at Major League Baseball, and Diny Hurwitz, data analyst with the Brewers, shared their process for using past data about ticket buyers to predict which ones would be most likely to buy or renew their full or partial season-ticket packages. Share your thoughts and experiences in the comments.

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Marketing Milwaukee Survey Analysis 40

Association Adviser

MARCH 19, 2013

Recruit, retain, engage and repeat. a report based on online survey responses from 147 associations—as recruiting (63.2%), engaging (62.3%) and retaining (59.6%) were listed as the top priorities for 2013. Do members—and nonmembers you’re trying to recruit—know why they should be involved with your association?

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Georgia Recruiting Recruitment Louisiana 60

Aaron Wolowiec

DECEMBER 13, 2012

Now multiply each of these programs by three marketing touch points and it’s more messaging than the average association member can reasonably absorb. Identify your organization’s available communication channels and draft a comprehensive marketing strategy that utilizes multiple media.

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Content Newsletter Social Media Case Study 100

Associations Now

MARCH 5, 2015

A new survey of nonprofits forecasts employment growth within the sector in 2015, but many nonprofits report they’re struggling with recruiting and retaining employees. At the heart of many recruitment and retention challenges is a lack of formal strategies around these practices.

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Strategy Recruiting Recruitment Survey 40

Eric Lanke

JUNE 10, 2013

image source Thanks to my co-presenters, Elizabeth Engel and Peggy Hoffman , and all the folks who joined us at our "Walking the Walk of Deep Member Engagement" learning lab at last week''s ASAE Marketing, Membership and Communications Conference. Is there an approval process such an idea it would have to go through?

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Associations Now

JULY 24, 2013

But how do those different types of dues cycles relate to member recruitment and renewal? Marketing General, Inc., Marketing General, Inc., Benchmarking in Association Management: Membership & Components Policies and Procedures , ASAE, 2012. • “ 2013 Membership Marketing Benchmarking Report ,” Marketing General, Inc.

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Recruiting Recruitment Report System 40

Association Adviser

JANUARY 21, 2014

This three-part series will help you use data to improve your marketing strategies and, ultimately, your bottom line. All marketing efforts are measurable and data is not only one of associations’ most valued tools, but a must-have marketing tool. Part 1 focuses on the emergence of the Chief Data Officer. What is data anyway?

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North Carolina Tools Analysis United States 60

Associations Now

OCTOBER 16, 2014

After a major overhaul of its application process, the Peace Corps saw a major jump in the number of candidates applying to serve. Under the new process, 95 percent of candidates completed their applications, and the Peace Corps generated its largest candidate field in over two decades—17,336 people applied in its 2014 fiscal year.

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Associations Now

OCTOBER 3, 2013

— John Segota, CAE (@JohnSegota) September 26, 2013. Writing for Association Adviser , Kelly Donovan, team leader for online marketing firm Naylor, LLC, suggests 10 ways that associations can use Instagram to improve member communications. ChatterBachs) September 13, 2013. — Jay S Daughtry M.Ed.

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Social Media Communications How To Video 40

Associations Now

DECEMBER 11, 2014

Tree Trends The data from the National Christmas Tree Association’s annual consumer survey provides an interesting glimpse at how people shop for Christmas trees: • In 2013, consumers purchased 33.02 NCTA relies on its network of 38 state associations to recruit younger members into the industry. million real trees, spending $1.16

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Associations Now

MARCH 27, 2013

” Association Laboratory, a consulting firm that specializes in research and strategy, published its environmental scanning report “ Looking Forward 2013 ” [PDF] this month. I can’t just send them a marketing letter. “How are you involved in the membership decision-making process?”

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Team Recruiting Recruitment Report 40

Associations Now

JULY 22, 2015

” is a question every association aims to answer while recruiting and engaging members. All that while not abandoning SCTE’s history in serving the cable industry’s technical professionals, says Bill Schankel, MBA, CAE, vice president of marketing. Recruiting them took on a new style, as well.

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Associations Now

SEPTEMBER 25, 2013

August 2013 was its 29th consecutive month of membership growth. Some kind of recruitment and retention superjuice? August 2013 was its 29th consecutive month of membership growth. All of these have been major drivers of improved recruitment and retention in the past few years. So, what’s in the water at ACA?

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Survey Price Recruiting Recruitment 40

Association Adviser

SEPTEMBER 24, 2013

Source: Association Adviser eNews and Naylor, LLC, 2013. “We no longer look at the number of members as our key demographic,” related Greg Balko , CEO, Society for the Advancement of Material and Process Engineers (SAMPE). That’s led to membership growth in both recruitment and retention.” See Did You Know?

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Georgia America Maryland Resources 60

Association Adviser

JUNE 18, 2013

It is work to find leads, nurture them and close the sale, a process that sometimes takes months or years. According to the Association of Fundraising Professionals , a Naylor client, recruiting a new donor can cost up to 10 times more than keeping one. Those sales reps will tell you that advertisers don’t come out of thin air either.

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