SCD Group

OCTOBER 28, 2013

By Christopher Penn via SH/FT Communications One of the questions on everyone’s mind about any kind of new process, procedure, or methodology is how to get organizations to adopt it. Association Membership Marketing: 12 Steps for Success. Membership marketing focused on lapsed members. The Marketing General Inc.

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Membership Marketing

JANUARY 2, 2014

In this and several upcoming posts, I want to share three resolutions you may want to consider for your membership marketing program in the New Year. The basics of membership marketing are to create a plan, try new approaches, and track the results and your important membership data points.

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Eric Lanke

FEBRUARY 12, 2018

In terms of what we plan to do with these responses at the Board table, it's important to look at our next step in the Scenario Planning process: Creating Scenarios Based on Megatrends. Allow me to ground this description in the results of our Board's last Scenario Planning exercise, conducted in 2013 and looking ahead to 2018.

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.orgSource

FEBRUARY 21, 2023

The objective is to arrive at actionable strategies for strengthening those relationships. In 2013, CEO Reed Hastings committed to moving from being a content distributor to becoming the creator of award-winning productions. Values can, and should, change with shifts in scale, process, policies, or priorities.

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Revenue Guidelines Review Education 88

WBT Systems

FEBRUARY 13, 2018

Patreon, founded in 2013, is already valued at $450 million. 46 percent more likely to be first to market. SHRM says: “Companies with nimble learners can react quickly to disruptions, adapt to meet the demands of a changing business climate, and harness a wealth of ideas for new products, services and processes.”.

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Aaron Wolowiec

SEPTEMBER 2, 2014

Instead, the session was developed as a result of a conversation I overheard at last year’s conference describing the challenges associations often have implementing strategy they’ve either developed internally or in conjunction with a consultant. In fact, a 2013 HBR blog post suggests, “Execution is a minefield… Agendas compete.

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Associations Now

AUGUST 2, 2013

If you won’t be at the 2013 ASAE Annual Meeting & Expo, check out our RebelMouse page. Airlines aren’t the only ones who can’t find the right strategy to board airplanes effectively. Also: 10 reasons why a platform-centric social marketing approach is a good idea for brands and businesses. Not at Annual? Herding Cats.

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Beth Kanter

JANUARY 14, 2013

Participants at FFL Training Doing Content Strategy Brainstorm. Holly published the 2013 version back in December, but you can never have too much of a good and incredibly useful resource!!! And, if you want to dive deeper into content marketing for nonprofits, go subscribe to Kivi Leroux Miller’s blog.

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Content Strategy Social Media Tools 28

Velvet Chainsaw

NOVEMBER 6, 2013

How does your conference speaker selection process compare to other organizations? The past summer, Velvet Chainsaw partnered with Tagoras , a leading market research and consulting company for learning, to survey conference professionals about their use of speakers for our second speaker report. Three 2013 Speaker Report Take Aways.

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Associations Now

AUGUST 19, 2018

Pinterest’s impression score, which asks consumers whether they have a positive or negative impression of a brand, was at 13 in January 2013. The platform’s satisfaction score follows the same pattern: It was at 9 in January 2013 and moved up to 22 in January 2016, where it remains today. Thank Us Later.

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Chicago Conference Member Engagement Report 40

Beth Kanter

DECEMBER 10, 2013

Note from Beth: Last week, I had the pleasure of facilitating two workshops on becoming a Networked Nonprofit: Effective Social Strategy for nonprofits in Santa Barbara hosted by the Fund for Santa Barbara. This is a great tool to help them do just that, thanks for sharing it! ” – John Kenyon, 2013.

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Strategy Content Tools Newsletter 28

Association Adviser

JANUARY 21, 2014

This three-part series will help you use data to improve your marketing strategies and, ultimately, your bottom line. All marketing efforts are measurable and data is not only one of associations’ most valued tools, but a must-have marketing tool. Part 1 focuses on the emergence of the Chief Data Officer.

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North Carolina Tools Analysis United States 60

Associations Now

DECEMBER 18, 2013

— Devin Crosby (@devincrosby) December 18, 2013. Building for growth: When asked to assist a successful company to improve its innovation strategy, John Brooker, a consultant and former senior vice president of Visa, couldn’t help but scratch his head—it seemed like they were doing everything right. Discover a New Clientele.

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Associations Now

MAY 19, 2014

With the launch of its “Frozen: How Fresh Stays Fresh” campaign, the American Frozen Food Institute hopes to use marketing strategies associated with the milk industry to build awareness of the benefits of frozen food. The frozen food industry is ready to heat up its marketing efforts.

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Mizz Information

JUNE 12, 2019

actually, I did go down that rabbit hole back in 2013, come to think about it. Advanced Strategies Enable Success. Raise your hand if your association’s community manager has a seat at the leadership table, and/or is part of the strategic planning process. Key SOCM Findings and How They Relate to Associations.

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Associations Now

OCTOBER 16, 2013

. — Incline Marketing (@InclineMktg) October 16, 2013. But getting defensive might not be the best strategy. Incline Marketing Services offers “ 8 Tips for Handling Criticism on Social Media.” Incline Marketing Services offers “ 8 Tips for Handling Criticism on Social Media.” h/t @InclineMktg ).

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Associations Now

AUGUST 27, 2013

. — Dave Lutz (@VelChain) August 27, 2013. Hurt says that today, conferences must focus on building a stronger consumer experience—and outdated strategies are barriers to that happening. “Instead they are looking to salvage internal processes and the limits of their own organization’s capacity. . ht @ VelChain ).

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Associations Now

SEPTEMBER 25, 2013

A survey of roughly 800 finance executives shows some of the ways the finance professional’s career path is changing in light of expanding global markets and shifting business priorities. The growing global market is a significant factor affecting the financial professional’s career path. Recognize [that] diversity is powerful.

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Associations Now

SEPTEMBER 17, 2014

A tech giant shows how to lead the way on content strategy through the clever use of paid distribution. Paying to advertise your content may seem crazy to some—for one thing, organic reach is way cheaper—but if your strategy is well-focused, it doesn’t have to be quite so painful. Now that’s strategy in action. (ht

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Velvet Chainsaw

NOVEMBER 22, 2013

If yes, and I’m sure you are, here’s an effective strategy: Integrate a deliberate on-boarding effort for new attendees into your attendance-marketing plan. This represents an opportunity for you to convert a higher percentage of them into regulars, starting with a strong focus in your on-boarding process.

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Association Adviser

APRIL 16, 2013

We’ll also look closer at pricing strategies and activation. No matter how long, difficult and stressful the sponsorship negotiation process is, your work is just beginning when you get a signature on the contract. These marketing rights and benefits have real value and should be treated as such. ” Activation.

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Price Revenue Proposal Newsletter 60

GlowGlobally

JANUARY 31, 2014

Is what you consider an exceptional value proposition viewed as relevant and valued by both members and customers in international markets? However, as these same associations reach critical mass in their home market and have limited potential to grow, they look to proactively develop membership and product sales in new markets “overseas.”

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Association Adviser

MARCH 19, 2013

—a report based on online survey responses from 147 associations—as recruiting (63.2%), engaging (62.3%) and retaining (59.6%) were listed as the top priorities for 2013. Finding new members to grow your association, keeping the members you have and engaging them in the process: So how do we do that?

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Associations Now

JUNE 11, 2013

Technology was a persistent theme during ASAE’s 2013 Marketing, Membership & Communications Conference last week. I was struck by this last week during ASAE’s 2013 Marketing, Membership & Communications Conference. — Ernie Smith (@ErnieSmithAN) June 4, 2013. Let’s be practical here.

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Velvet Chainsaw

DECEMBER 4, 2013

Yet rarely do attendees’ needs drive the conference content and programming selection process. We allow our speaking proposal submissions to drive our conference education process. The call for proposal process does not provide learning opportunities within the context of our core conference customers’ needs.

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Association Adviser

MARCH 19, 2013

While the forecast is a little clearer now that the elections are behinds us, corporate marketers are still being held to a higher level of scrutiny than ever before and they can’t afford to make any bad or ill-timed investments. Getting a signature on a contract is just the beginning of the sales process – not the end.

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Revenue Newsletter America Cost 60

Associations Now

MARCH 27, 2013

” Association Laboratory, a consulting firm that specializes in research and strategy, published its environmental scanning report “ Looking Forward 2013 ” [PDF] this month. I can’t just send them a marketing letter. “How are you involved in the membership decision-making process?”

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Mizz Information

JUNE 12, 2019

actually, I did go down that rabbit hole back in 2013, come to think about it. Advanced Strategies Enable Success. Raise your hand if your association’s community manager has a seat at the leadership table, and/or is part of the strategic planning process. Key SOCM Findings and How They Relate to Associations.

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Report Social Media Leadership Innovation 40

Associations Now

MAY 30, 2014

The one-day meeting brings together association and independent event executives to discuss meetings and tradeshow strategy with their peers and hear from those inside and outside the meetings space about trends affecting the industry. Our strategy was to embrace this disruption.”. ” Loggia said. Share in the comments.

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Beth Kanter

APRIL 29, 2013

The main part of the meeting was two working sessions where we were divided into five small groups to focus defining outcomes, strategies, key performance metrics, and measurement methods for five outcome areas that may be common to many foundation’s communication’s strategies. Miller (@ElzbthMllr) April 25, 2013.

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Social Media Analysis Case Study Maine 28

Associations Now

SEPTEMBER 25, 2013

August 2013 was its 29th consecutive month of membership growth. August 2013 was its 29th consecutive month of membership growth. This year, ACA has embarked on a segmentation strategy that it hopes will help it keep the streak alive. March 2011 was the last month in which ACA’s membership declined.

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Associations Now

JULY 6, 2016

If the top membership priority at your association is growth, you might look at an organization with a long history of 90 percent market share and wonder what they do all day. When you’ve grown nearly as much as you possibly can, do you just focus all your energy on those stragglers in the last 10 percent?

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Velvet Chainsaw

FEBRUARY 11, 2013

You need a process to help you identify your various attendee segments and who your target market is. You need a process to help you determine how to identify your attendees, how to rank them and how they benefit your organization. Become A Conference Outlaw Five Strategies To Improve The Common Conference Lecture.

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Association Adviser

AUGUST 7, 2017

One 2017 CIF states, “Members must be prepared to modify their internal structure and sales process to meet the demands of multi-generational buyers and new purchasing trends.”. Authorization for the Perkins Act ended in 2013, but it has been operating under annual funding bills since then.”. Email her at jandreu@naylor.com.

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America Social Media Press Release Education 64

Beth Kanter

NOVEMBER 19, 2013

Harvard Business Review, March 2013. Long Live Strategy.” SSIR Blog, January 2013. Argues for engaging in adaptive strategy given the data rich and rapidly changing environment for solving complex social problems. Here’s a blog post by Rachel Dearborn describing the process.

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Social Media Analysis Tools Strategy 28

Higher Logic

JANUARY 27, 2020

Now, he's head of Structure3C, a community strategy firm. How Matt is movin’ and shakin’ in the community industry: Matt’s career path has taken him through teaching, sales, marketing, IT, and now, community management. Join her to learn more about community strategy and get advice on how your organization can better use community.

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Software Industry Strategy Social Media 317

Associations Now

JUNE 25, 2013

Instead, it’s becoming an essential part of any social media strategy, including for associations—and the recent embrace of video proves it. For a while, a bet against using Instagram as part of a social strategy was safe and understandable. Nearly everyone in #mmccon LC10 says that they have a video strategy. It happens.

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